ANNUITAS

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

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the lack of thoughtful, progressive strategies for form data capture that lead to most GTM organizations simply asking ‘too much’ on forms. The reasons are diverse, but generally fall into three camps: 1.) the poor reputation cultivated by GTM programs that gate low-quality content and 3.) The greatest implication?

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Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process

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Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. To dig into this a bit further, it’s first worth exploring what we mean by a marketing qualified lead.

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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

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Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Lead, follow or get out of the way, as the adage goes. This is a similar trend reported in the 2022 report , as well.

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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

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These include the full MuleSoft library of connectors and enrichment pipes like Acxiom, LiveIntent and also key cloud platforms from Amazon, Google, and Microsoft. The result is a far richer set of data around every prospect, lead, contact, account, etc. Marketing Cloud now offers native WhatsApp integration.

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Meet the ANNUITAS Evangelists

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Certifications: Google Ads Search Certification, Google Ads Display Certification. Anna-Claire has six years of digital marketing experience with an emphasis on revenue-based demand generation. She has worked in the agency, in-house, and product worlds for companies ranging from nonprofit to global corporation.

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SEO and Panda, One Year Later

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More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. It does lead to some questions, however — mainly focused on what makes content engaging, and how would Google measure that engagement. Image via SearchEngineLand.com.

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