Webbiquity

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

It’s now the second most-visited site on the web , behind only Google. And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. While it may produce a lead now and then, it isn’t a very effective lead generation vehicle.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

According to the research, leads obtained through search engines have a 14.6% Outbound leads, such as cold calls and direct mail, only provide an average close rate of 1.7%. Capture leads through subscriptions or asset downloads, then use marketing automation to continue nurturing leads throughout the sales cycle.

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

Directory links no longer matter much (though building out your Google My Business profile is vital ). A Google search on “web presence optimization” yields more than 150 million results. Email marketing (outbound, lead nurturing, customer communications). But the WPO approach is more popular than ever.

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. ” Email Tips for Lead Nurturing.