Inbound Marketing and Outbound Marketing, by Tony Soprano
Smashmouth Marketing
AUGUST 19, 2009
relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Then there was the Google. Classic inbound marketing.
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