B2B Nurturing for Net New vs. Existing Customers
Marketing Interactions
JANUARY 3, 2022
B2B Nurturing Programs Let Your Audience Drive. Google is only a browser tab away. The fallacy of nurturing is that we’ll create a program from step 1 to step n and our buyers will follow along on our schedule. The other reason for the need to connect the story is the shift in who’s in control.
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