• HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Google, Lead Nurturing] How to Answer 11 Common Marketing Questions Using Analytics
    As mentioned before, you can do similar analyses in other analytics tools such as Google Analytics. For additional tips on how to measure your blog's performance, we put together a blog post that goes through how to run a blog lead generation analysis. 3) What actions did specific contacts take on my site before becoming a customer?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Google, Lead Nurturing] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Google, Lead Nurturing] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Google, Lead Nurturing] Key Components of a Technology Firm Lead Generation Website
    In order to make sure your efforts aren’t wasted, you want your website to encourage members of your target audience to become leads – who, ideally, you can then nurture into future clients. But what does it really mean to have a lead generation website ? What does lead generation really mean? Content.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Google, Lead Nurturing] How Marketing Can Work With Sales to Close More (and Better) Leads
    One of the most common issues I hear about is lead flow -- a marketing department generates hundreds of leads per month, but many of them aren't closing. Many sales reps are trained to aggressively go after leads who will close ASAP -- and ignore the ones who won't. Put them into the all-pink text email nurturing campaign.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Google, Lead Nurturing] How to Build an Email Newsletter that Wins Business
    ” — Hinge Lead Nurturing Guide This approach will position you as an expert problem solver in the minds of your subscribers. Case Study : Hinge Marketing Google ’ s latest algorithm change, which punished sites that are not mobile-friendly, was a big opportunity for marketing agencies to bring in new business.
  • MARKETING ACTION  |  THURSDAY, MAY 28, 2015
    [Google, Lead Nurturing] How to Use Google Analytics to Create More Effective Content
    What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Those goals might be building your email list, nurturing leads, and/or attracting new leads. Usually, it’s search engine optimization.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Google, Lead Nurturing] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Google, Lead Nurturing] Six Essential Online Marketing Tools for AEC Firms
    When you’re searching for a web analytics tool for your site, consider Google Analytics. Google Analytics will also help you track referral traffic, so you’ll know where your traffic is coming from. 2. To find out, consider brand mention tools like Google Alerts or Mention. Lead sheets can be a mile long.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Google, Lead Nurturing] Hey Marketing: An Inquiry Is Not A Lead
    We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And And we accomplished this by focusing on giving sales what they wanted: truly qualified leads. Definition and clarity around the definition of a lead… An Inquiry Is Not A Lead.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Google, Lead Nurturing] 8 Ways Home Builders Can Use Houzz for Lead Generation
    The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with. These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. 1) Include Strategic Keywords. It could also lead to new blog subscribers.
  • MARKETING ACTION  |  THURSDAY, APRIL 2, 2015
    [Google, Lead Nurturing] How PeopleHR Found the Right Marketing Automation Vendor
    It should also help you manage and optimize every stage of the customer experience, track online activity, generate and manage leads, automate campaigns, integrate with customer relationship management (CRM) systems, and much more. When they began looking for a solution, they weren’t looking for help generating more leads.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Google, Lead Nurturing] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    LinkedIn Lead Accelerator. Retarget a nurture email list with a retargeted web message for 2 weeks before your next nurture email is dropped. Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). Nothing new here. 
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Google, Lead Nurturing] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies. Then you can see where technology fits into it, where an overall lead generation and lead nurturing program fits in, and how that helps the firm really achieve their goals. On Google+ or LinkedIn?
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Google, Lead Nurturing] We’re Hiring at KEO Marketing!
    This person would also be able to coordinate an email marketing or lead nurturing campaign across a team, helping drive the strategy for content and list segmentation and executing the delivery through the ongoing reporting. Performance Analyst – Email Marketing Coordinator. Apply for this position here. Apply for this position here.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Google, Lead Nurturing] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. This process of nurturing leads through content is illustrated below: A second component of your website you need to consider is design. Lead Nurturing: But CRM isn’t the end of the story.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Google, Lead Nurturing] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    brand new blog post has no authority when Google first indexes it. Now is the time to start nurturing these contacts through email marketing workflows , also know as drip or lead nurture campaigns. SEE ALSO: Lead Nurture Drip Campaigns 101: Getting Started. So where’s the disconnect? Be Patient. Wrong.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Google, Lead Nurturing] The Battle for Marketing Talent in Professional Services
    That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research. Figure 1. Figure 2. That’s good news, right? It is good news.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Google, Lead Nurturing] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone or the old-fashioned road map in your car. The B2B customer journey is generally seen to have five stages: Attract, Capture, Nurture, Convert, and Expand. Nurture. What’s driving up lead scores? Attract. Convert.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Google, Lead Nurturing] The Power of B2B Lead Nurturing
    eventually and I want to educate you on this important marketing topic of lead nurturing. Lead Scoring ). Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. The data shows that very, very few are doing lead scoring either. This is a story about Jeffrey L. Jeffrey L.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Google, Lead Nurturing] Lead Nurture Drip Email Campaigns 101: Getting Started
    Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. On Twitter+ or LinkedIn?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Google, Lead Nurturing] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    Lead Overload. The marketing team at PeopleHR has rarely had a problem when it comes to generating inbound leads. They’ve been using channels like Google AdWords, PPC, and other SEM and content syndication activities to attract new prospects. The system has been working quite well, delivering a high volume of early-stage leads.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Lead Nurturing] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    From, “I can’t get enough leads,” to “my top of funnel conversion rates need to improve” – there are plenty of common yet worthwhile challenges for marketers to conquer in top-funnel marketing. We marketers don’t have the luxury of just sitting around while prospects google our company name or search out our keywords until we hit our goals.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Google, Lead Nurturing] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? Conversion Goals:  How many leads do we create? What Are We Doing With Our Leads?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Lead Nurturing] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. Maybe your managing partner is having trouble seeing the value of content creation and promotion, particularly if inbound leads haven’t increased substantially. On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Lead Nurturing] The state of the nation on SEO, content strategy and earned media
    You could really tune in and focus on individuals who were high probability customers or sales leads. Today, We’re nurturing them along a sales cycle. I don’t think that can be a completely automated process by any means. Many of the link building strategies that have been used have been killed off by Google.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Google, Lead Nurturing] 15 Important Ways to Use Case Studies in Your Marketing
    Get Inspired: Google’s Think With Google is an example of a really well structured case study page. slide-in CTA that links to a case study. A CTA leading to your case studies page. It''s also wise to include the main stats associated with the case study; for example, "2x lead flow," "125% increase in X," and so on.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Lead Nurturing] What a Millennial Marketer Wants to See in a CMO
    Whether you’re afraid or not, though, if you’re in a leadership position in marketing, ours is the generation that you’ll most likely be leading. Whenever we wanted to know something, all we had to do was ask Google, or search the internet, and the collective knowledge of the world was at our fingertips. Are you afraid of millennials?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Google, Lead Nurturing] 9 Essential Email Inbox Filters for Marketers
    At GuavaBox , we use Google Apps, so I live in the Gmail interface. The "important stuff" includes personal emails, client emails, team emails, financial emails, and emails from leads or prospects. Note: with Google Mail, I have the option to have the message "Skip the Inbox," but I don''t choose that option for these emails.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 12, 2015
    [Google, Lead Nurturing] Top 10 Reasons NOT to talk to Find New Customers
    The B2B lead generation consultancy, Find New Customers is not for everyone. We can’t handle any more business Stop give us leads! ”. 8. We love people who share on social media, especially Rebecca in Sweden who supports me so much on Google Plus. We tried to think up some reasons why it’s not for you. What do you think?
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google, Lead Nurturing] 87 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Lead Nurturing] The Road to Revenue, Part 3: The Content Marketing Toolbox
    What’s more, the research shows companies that blog regularly see 50% more traffic and 70% more leads. Content Marketing Strategy Your firm may be using disparate digital marketing tools like an email list or Google+ page. This is called the Lead Nurturing Model. In short, these are prequalified leads.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Google, Lead Nurturing] Top 9 Professional Services Marketing Lessons Learned in 2014
    In addition to an increase in leads and partnership opportunities, Pulizzi was able to increase his billing rates by 1000% over the last three years. 2) Strong Brand Differentiation Leads to High Growth Your professional services brand is the combined product of your reputation and visibility (reputation x visibility). Not so fast.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Google, Lead Nurturing] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site.
  • HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Google, Lead Nurturing] Why People Are Ignoring Your Emails [New Ebook]
    Google “business email mistakes” and you’ll find endless articles and resources. Email Marketing Lead Nurturing Inbound Sales This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But they all say the same thing: Include a first name in the email. Avoid emoticons.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Google, Lead Nurturing] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Google, Lead Nurturing] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Would you like more website traffic, leads, sales and happy customers? First, a brief explanation of inbound marketing: Inbound marketing is about getting found online, converting a visitor to a lead, nurturing that lead toward a purchase and then delighting that customer. Social media can help generate leads.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Lead Nurturing] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    That means it’s his job to not only make sure their marketing efforts generate enough leads, but that those leads get turned into bookings, and that revenue continues to grow. But sorting through massive numbers of visitors in order to find qualified leads can be a time-consuming process.  And that’s when they turned to Act-On.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Google, Lead Nurturing] The 5 "Must Haves" To Ignite A Lead Generation Blog
    Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Google, Lead Nurturing] 6 Costly Landing Page Mistakes That Are Easy to Fix
    More importantly, every single client who has engaged my firm since then has downloaded content from our landing pages and been nurtured by the subsequent Bluewire News emails. Don’t lose leads by making it too confusing. They’ve clicked a Google search result, a social media mention, backlink, email, or menu item.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Google, Lead Nurturing] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    But retargeting isn’t only for B2C: B2B marketers whose products and services have a longer, more complex buying cycle use retargeting for lead generation and lead nurturing. Retargeting for Lead Generation and Lead Nurturing. Retargeting for Customer Nurturing, Upselling. Google Retargeting.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Google, Lead Nurturing] How Did That Banner Ad Get To Your Website?
    Campaign optimization strategies. • A tour of the Google Display Network platform. • B2B topics; lead nurturing, native advertising, LinkedIn advertising. see below). For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Google, Lead Nurturing] The Do’s and Don’ts of Lead Nurturing in Professional Services
    When it comes to lead nurturing, firms often believe that more is better. fine line exists between nurturing and going too far. Be patient and take your time with following up and engaging potential leads. To make your nurturing successful, focus on gaining insight into your clients’ buying cycle.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Google, Lead Nurturing] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. Lead generation, lead scoring, and lead management capabilities. Automated programs for lead nurturing, trigger email campaigns, etc. good platform helps marketing agencies be more effective. Better?
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Google, Lead Nurturing] The 4 Basic Elements of Inbound Marketing
    Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. Goal 2: Convert Website Visitors into Leads. Part of being a successful inbound marketer is turning qualified traffic into qualified leads. We’re going back to basics! Takeaways.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Google, Lead Nurturing] Intermediate Techniques to Build a Better Email Marketing Campaign
    What action do you want leads to take when they read your emails? First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. On Google+ or LinkedIn? Offer strategies. HubSpot.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Google, Lead Nurturing] Higher Ed Marketers: Stop Thinking about Leads and Start Thinking about Students
    Stop thinking about Googles algorithm. Stop thinking about lead aggregators. Higher education marketers who focus on leads often get stuck on digital tactics affecting the end of the digital funnel, because thats where they see the leads convert. You Dont Truly Nurture Leads. People are busy.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Google, Lead Nurturing] How Marketing and Sales Can Work Together to Close More Leads
    If customers have a question about a product or service, they can Google their answer and receive it instantly, privately, and from a variety of sources. How Can Marketing Help Sales Close More Leads? This is the tool we use at our agency to educate Sales on the process of where a lead is at in the buyer’s journey.
  • MARKETING ACTION  |  MONDAY, AUGUST 4, 2014
    [Google, Lead Nurturing] Content is Rook. (Quality is King.)
    Second, Google drew a line in the sand. With its 2012 and 2013 algorithmic updates (Panda, Penguin , and Hummingbird ), Google took a hard position on those who were gaming the system: either deliver useful content or face some uncomfortable consequences. At 12 inches, I’ve made up my mind. At 12 words, I’ve written you off.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google, Lead Nurturing] Marketing Automation: What it is and How to Know if Your Firm Needs it
    You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Lead Generation. Lead Scoring. Landing Pages.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Google, Lead Nurturing] B2B Demand Generation Experts—A Call to Arms
    Frequent changes in Google’s algorithms. Google? Let us, collectively, declare our independence from slavery and become true masters of our marketing initiatives, lead generation and customer experience management. This way you won’t have to depend solely on the search engines to send you new leads. And so on…. Or YOU?
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Google, Lead Nurturing] How to Calculate and Maximize B2B Event ROI
    He’s just registered a crazy name for it, Google, tells John it’s going to make a lot of money and asks if he’ll invest $100,000 in it. The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. Picture this. It’s the late 90s.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] Webinar Recap: The Top 5 Brand Building Strategies
    Qualify and nurture more leads. Creating content in conjunction with specific lead nurturing campaigns can also work wonders on your conversion numbers. Firms that generate at least 40% of their leads online grow four times faster. And firms that generate at least 60% of their leads online are twice as profitable.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Lead Nurturing] Future Trends in Content Marketing
    Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. In addition, Google’s Hummingbird algorithm is rewarding online content that is written the way individuals speak to one another.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Lead Nurturing] Future Trends in Content Marketing
    Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. In addition, Google’s Hummingbird algorithm is rewarding online content that is written the way individuals speak to one another.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Lead Nurturing] Future Trends in Content Marketing
    Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. In addition, Google’s Hummingbird algorithm is rewarding online content that is written the way individuals speak to one another.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Google, Lead Nurturing] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Getting found online starts long before someone does a Google search. Converting Visitors & Leads. And voilà, you generate a lead!
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Google, Lead Nurturing] How to Take Vacation Without Sabotaging Your Sales Team
    By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. After all, Google doesn''t take holidays! As always with lead nurturing, the trick is to be as targeted and personal as possible in your messaging.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Google, Lead Nurturing] How to Turn a Conversation With a Customer Into a Sale
    B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. 50% of leads are qualified but not ready to buy (Gleanster Research). Only 25% of leads are high-quality and should advance to sales (Gleanster Research). Don’t believe me?
  • B2B INTERNET MARKETING STRATEGIES  |  SUNDAY, MAY 18, 2014
    [Google, Lead Nurturing] Marketing Engines vs. Marketing Campaigns
    For example, you might build functionality into your website that helps Google get a stronger SEO signal, boosting highly qualified organic traffic to your site. Long story short:  An increase in campaigns leads to an increase in revenue, but not an increase in margins. Marketing campaigns are giving way to marketing engines.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Google, Lead Nurturing] 3 Things to Consider Before Gating Your B2B Content
    Gating content can be a useful lead generation and nurturing strategy in professional services marketing. Firms do this by creating a piece of valuable, educational content and using it to capture leads. This can be a great strategy and has proven to be effective in both lead generation, as well as lead nurturing.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Google, Lead Nurturing] Need More Website Visitors? Get Back to Basics
    You head over to Google and type “patent lawyers Boston MA” into the search bar. What means for you is that blogging on a regular basis can produce big benefits -- benefits in the form of more visitors, leads, and even customers. But actually putting it into practice can be hard. What do they want to see?
  • HINGE MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Google, Lead Nurturing] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    WHAT: While your prospects could easily land at the other stages of the sales funnel entirely on their own, reaching the bottom of the funnel usually requires some leading on your part. On Google+ or LinkedIn? B2B content marketing is all about communicating and building trust. Top of the Funnel. have a relationship with your firm.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Google, Lead Nurturing] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” This raises some questions: Are sales and marketing in alignment on what constitutes a qualified or sales-accepted lead? Today I want to talk about a third point: how is your team’s next lead reviewed and passed along to a rep?
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Google, Lead Nurturing] Content ROI Is a Myth
    HubSpot can show you the performance of that content across your entire funnel (what we call closed-looped analytics ), and Google Analytics can be a nice complement, as well, to look at some of those valuable TOFU metrics. Q. There are so many reasons that a lead may not turn into a customer. The Indicators of Content Success.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Lead Nurturing] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Lead Nurturing] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Lead Nurturing] What Raising a Toddler Can Teach You About Engagement Marketing
    What will lead to him developing the best manners over time? As every marketing and sales professional knows, not every lead is created equal. A key part of successful engagement marketing is putting each prospect on the right nurturing track. Lead Nurturing And the comparisons don’t end there. Listen.
  • FATHOM  |  MONDAY, MARCH 24, 2014
    [Google, Lead Nurturing] Marketing Buzzword Takedown
    For example, instead of drive (depending on the context) you could say generate,  create,  stimulate,  start,  kick-start,  propel,  catalyze,  activate or  lead. These practices can be abused or they can be done according to commonly accepted ethical or official  standards  (read: Google/Bing guidelines). Content marketing. Silence.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Google, Lead Nurturing] Keep Calm and Learn How to Nurture Leads
    OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. One of the bullets in the announcer’s long list of marketing doo-dads is lead nurturing. Let’s look at one of the single most effective things you can do: lead nurturing. Lead nurturing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Google, Lead Nurturing] CMOs Win When High-Value Customers Are Treated Personally Online
    Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Google, Lead Nurturing] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. Distribute your press release to that media list, as well as through PRNewswire, Businesswire, or PRWeb. Buck the traditional trend of a paper press kit and place everything on a convenient and easy-to-carry USB drive.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Google, Lead Nurturing] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Simply Googling the phrase will bring up search results with strong opinions on both sides. typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. Caution. They were right, it turns out. Inbound Marketing.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Google, Lead Nurturing] New Research Study: How Professional Services Buyers Check You Out
    Potential clients are actually slightly more likely to “Google you” (online search) then they are to ask a friend or colleague about you. Previous research shows that firms generating half of their leads online grow much faster and are more profitable. Why This Study? But there was an important piece missing. Social media?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Google, Lead Nurturing] How Northwood Construction Became a Local Hero
    As Northwood continues to produce these posts, they build up a sturdy foundation of valuable targeted content to help them rank in their audiences’ Google searches. The outreach campaign helped Northwood become more visible and lead the conversation on sites that mattered for their audiences. Local challenges, powerful solutions.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Lead Nurturing] How to Win Valentine’s Day the Marketing Way
    Nurturing. This is a lot like lead nurturing – marketers develop relationships with leads long before they’re ready to buy. So how can you “nurture” your Valentine? Marketers nurture with personalized, relevant email messages – why not follow their lead? The best part? Know all the answers? together.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Lead Nurturing] How to Increase Sales Using Your In-House Database
    But, after noting in my recent blog post, The Day that Google Died , that my business would go belly-up should Google stop offering search as we know it, and after interviewing Lori about database marketing, I’m already making some changes. rely instead on search and referrals. Lori Feldman, The Database Diva. Here’s another example.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Lead Nurturing] How to Do Keyword Research: A Beginner's Guide
    While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Lead nurturing. Step 5: Use Google tools (or HubSpot) to cut down your keyword list. How you actually do it hasn''t.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Google, Lead Nurturing] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    Before launching into a campaign, take stock of the current traffic to your site and the leads and customers generated by similar campaigns in the past. For example: "Generate [number] leads focused on [topic/product] by [date].". Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Values.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Google, Lead Nurturing] Top 10 Demand Generation Resolutions for 2014
    Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically. 6. Improve campaign measurement. Test more.
  • HINGE MARKETING  |  MONDAY, JANUARY 6, 2014
    [Google, Lead Nurturing] Lead Nurturing For Professional Services
    Lead nurturing is often something of a mystery to professional services executives. That’s where lead nurturing has an essential role to play. Lead Nurturing Defined. This initial phase is often referred to as lead generation. Lead nurturing sits between these two phases.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Google, Lead Nurturing] 7 Marketing Resolutions to Start the New Year Right
    As Google Chairman Eric Schmidt outlined in this recent Bloomberg TV video , 2014 is going to be all about mobile. Making the look and functionality of your site the same on both desktops and mobile devices can go a long way in bringing in new visitors and leads and bettering your bottom line. The time has come. It''s 2014.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Google, Lead Nurturing] How to Optimize Your Emails for Mobile Devices
    89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. Lead generation and lead nurturing are two of the top priorities of any email marketer. Source: Google. One of the (true) stereotypes about inbound marketers is that we''re an analytical bunch. Confused?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Google, Lead Nurturing] 10 Essential Reports and Research for B2B Marketers
    While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. View the results.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 9, 2013
    [Google, Lead Nurturing] Why inbound for B2B Marketing?
    More than 2 out of 3 buyers are starting their journey with a Google search. Inbound is not just about hitting contacts and hoping for the best – it is about nurturing our leads through the funnel until they are ready to buy. Inbound marketing on average delivers 54% more leads than traditional outbound marketing.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 25, 2013
    [Google, Lead Nurturing] B2B Marketing: How to Measure Online Conversions
    The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 19, 2013
    [Google, Lead Nurturing] Earnest wins B2B Marketing Agency of Year at MI Awards
    Thanks also to some of our new clients, such as WorldPay, who we’re helping to deliver cut through lead nurture campaigns; and IRIS , who we helped rebrand and relaunch with a new website. Also scoops Best Technology B2B Strategy for Kaspersky. It''s been quite a 7 days.
  • NUSPARK  |  SUNDAY, NOVEMBER 10, 2013
    [Google, Lead Nurturing] SMB Marketing Automation: Getting Started with Content Strategy
    This same concept can be applied to marketing automation for small and mid-size business.   I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns.  Leads don’t happen overnight, especially if your marketing budget is moderate.  Content Plan. Content Audit.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Google, Lead Nurturing] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Determine goals:  sales; leads; brand building; product demonstration; education. Test offers with lead capture strategy.  A B2B Video Marketing Strategy Overview. Why Video. Other Tips.
  • LOOPFUSE  |  FRIDAY, OCTOBER 18, 2013
    [Google, Lead Nurturing] Check out our Fall 2013 release!
    For example, you can dynamically create a list of all deals that go to “stale” or similar status and tie that to a retention or re-engagement lead flow. This makes a host of external integrations possible including to CRM systems for Google Docs by using awesome service Zapier or other systems that support webhooks.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Google, Lead Nurturing] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 8, 2013
    [Google, Lead Nurturing] To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
    Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. Let us know where you’ve been successfully converting leads with a comment below.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Google, Lead Nurturing] Social Media Marketing Tips for A/E/C
    Particularly in the A/E/C industry, some of the most effective methods of using social media are as a tool for thought leadership and industry expertise; networking and lead nurturing; and for recruiting top talent. An integral tool that will help you track your success is Google Analytics. By Katie Sanner and Sylvia Montgomery.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Google, Lead Nurturing] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. We’ve gone through and curated our best resources on “how-to” for each different social media platform so you can become a pro at using Facebook , Twitter , LinkedIn , Pinterest , and Google+. Lesson 1: SEO 101.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Google, Lead Nurturing] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. Google+. Analytics.
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Google, Lead Nurturing] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content. Social Media and Lead Generation: Know Your Measurements by Leigh Carver. Remember when Michael J.
  • WRITTENT  |  TUESDAY, SEPTEMBER 3, 2013
    [Google, Lead Nurturing] 13 Powerful Takeaways From the #Inbound13 Marketing Conference
    Content marketers of the future won’t just focus on blogs, but will also master the art of lead nurturing through email marketing , and collaborating with sales to create a comprehensive customer experience that’s totally likeable. 5. Minutes – Check Google Alerts for Brand Mentions. Inbound Marketing. 1. Be Remarkable.
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