• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Google, Lead Nurturing] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Google, Lead Nurturing] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Google, Lead Nurturing] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. Look for.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Google, Lead Nurturing] 21 Stats You Need to Know About Marketing Automation
    Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. Google Trends. . How are they doing that? Gartner.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Google, Lead Nurturing] 10 B2B Lead Generation Strategies for 2017
    We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for all businesses and industries, so it helps to know which ones are the best to implement. Is your website on the first page of Google?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Google, Lead Nurturing] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. For example, many businesses spend thousands of advertising dollars on Google Adwords. According to one study, only 2% of the first time visitors become customers or leads.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Google, Lead Nurturing] Tips for Using Video to Increase Social Media ROI
    For those reasons and more, B2B marketers need to employ video marketing if they want to stay on the cutting edge of lead generation and brand evangelism. YouTube, owned and operated by search giant Google, is the behemoth of social video, with billions of users and hundreds of millions of hours spent on the site every day.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Google, Lead Nurturing] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    Inbound marketing is one of the most effective means of lead generation in the online world. It is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it and then nurturing them through the sales process. According to Hubspot.com, 92.3 Experience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Google, Lead Nurturing] 30 SEO Best Practices for B2B Organizations in 2017
    By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Make Sure You’re Aware of Google Changes. Enjoy! Derek Edmond. ” 6.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Google, Lead Nurturing] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. If your website isn't selling around the clock, you're missing out on leads and revenue. Here’s are the advantages of an inbound website redesign: How it can grow leads and conversions, trade cost for value, and improve ROI for your business. Your website.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Google, Lead Nurturing] How to simultaneously attract new prospects and retain loyal customers
    Figure out ways to nurture them and to appreciate them, just as you would nurture a relationship with someone you care about. It’s no wonder many businesses and consumers are hoping for Google Fiber to come to a city near them. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Google, Lead Nurturing] Expand your Offer Strategy to Increase SEM Performance
    Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. Actually, I know why it is. There’s also a smart way to do it.
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Google, Lead Nurturing] Top Digital Marketing Trends for 2017
    Automating the previously hands-on processes of lead-scoring, analytics, lead-nurturing, customer relationship management and sales enablement has produced significant results in B2B companies. 80 percent of marketing automation users saw their number of leads increase and 77 percent saw the number of conversions increase.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Google, Lead Nurturing] 10 Trends for B2B Marketing in 2017
    When it comes to lead nurturing, look beyond the funnel and see it in segments. To play on its information gathering abilities, this trend will move towards multi-step landing pages and welcome features that help nurture a lead, while profiling the customer into a buyer persona. Is content still relevant, and if so, how?
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Google, Lead Nurturing] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Demand Gen / Lead Gen. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Recommended reading: How to Calculate Lead Value: How Much is a Lead Worth to Your Organization? #48.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Google, Lead Nurturing] How SMBs can get more leads through marketing automation
    In this post, I’ll be talking about the importance of marketing automation and how small and medium businesses can use it to their advantage and get more leads. In this blog post, we’re going to focus on marketing automation for email marketing, as that is where you can really improve your lead generation and conversion rates. Marketo.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Lead Nurturing] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Strategy.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Google, Lead Nurturing] 10 Most Popular B2B Lead Blog Posts of 2016
    I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Lead Nurturing] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Because interactive content , a highly engaging form of content, is helping teams gather more audience insight and transform leads into customers. 29% of leading marketers systematically reuse and repurpose content. Long-form blog posts generate 9x more leads than short-form blog posts. Content Marketing Stats for 2017. Curata.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Lead Nurturing] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Lead Nurturing] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Google, Lead Nurturing] What is the role of content marketing in an ad-free world?
    That is the core idea behind content marketing today — use content to nurture customer relationships that eventually leads to action. “Lead nurturing” is a kind way to say we’re going to keep bugging you until you tell us to go away. By Mark Schaefer. I have not seen a newspaper ad in five years.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Google, Lead Nurturing] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How do you reconcile the data different tools produce, so that you can accurately visualize where a lead is in the sales cycle? How many of you are looking at your Google Analytics and wondering who those people are? To do this, marketers must have a very clear idea of how sales recognizes and defines a qualified lead.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Lead Nurturing] How to Fix a Broken Lead-Nurturing Strategy
    Here’s where my marketing brain kicks in: The way a glacier moves feels a bit like lead nurturing. (Or Or at least, lead nurturing in a perfect world.) In this metaphor, the ice serves as our nurturing efforts, pushing leads along with the overwhelming weight of our email prowess. Lead scoring.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Google, Lead Nurturing] The Anatomy of a Lead-Generating Website
    There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. That's why it's so important to design your website with lead generation top-of-mind. Do you have lead generation CTAs on each of your blog posts? (Do
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Lead Nurturing] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    Simply getting enough leads in to fuel the business. They also must keep up with the frequent — and often significant — updates to Google algorithm. Our Lead Nurturing Guide for Professional Services explains how you can craft a powerful lead nurturing strategy for your firm, so you can turn leads into clients.
  • DIRECT RESPONSE COACH  |  MONDAY, OCTOBER 31, 2016
    [Google, Lead Nurturing] In Direct Response, All Roads Still Lead to the Offer
    You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing. Look at your offer. Look at your offer. You [.].
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Google, Lead Nurturing] How Building Tools Can Generate New Leads for your Agency
    When you think of driving leads for your agency or business online, what comes to mind? Building your own tools can help bring in a serious influx of leads for your agency. These tools offer prospects a free service, and in return, your agency identifies qualified leads. Don't forget the aim of your tool is to drive leads.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Google, Lead Nurturing] What is Nurture Marketing? Pt. 1 – The High Level
    Now, it’s time to talk about Nurture Marketing. For the sake of clarity, let’s delve into Integrated Marketing and Nurture Marketing. What is Nurture Marketing? Fathom’s own VP of Nurture Marketing Stephen Epple defines nurture as such: “Nurture is the end to end customer experience, across all facets of the relationship.”.
  • 3D2B  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Lead Nurturing] B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid
    Visually, it’s the perfect model: Our leads pour into the top of the funnel. As they move through the middle of the funnel, marketing and sales both qualify the leads. It’s time to stop playing a numbers game and just pouring leads into your sales funnel. Above all, we know that leads don’t naturally convert into sales.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Google, Lead Nurturing] Prepare to Be Ignored if You Don’t Have Subscription Goals
    Sure, there were brand-awareness goals, perception goals, brand-lift goals, lead-generation goals, and lead-quality goals … but no subscriber goals. Look at the leading trade publication in your industry or ESPN, The Wall Street Journal , or The New York Times. Lead generation is not the same. This has to change.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google, Lead Nurturing] Discover Where Your Competitors Are Beating You Online
    Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. Inbound links are a key component of Google’s assessment of your website’s authority and popularity. 2] Google ZMOT. [3] Content Evaluation.
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Google, Lead Nurturing] Everything You Need To Know About Marketing Attribution
    Lauren didn’t visit the site directly, but instead searched for it on Google, which linked her to the product page. If a person searches on Google and then clicks on one of your articles, the marketing channel for that touchpoint would be Organic Search. leads. Touchpoints and Tracking. What’s a marketing boat, you ask? link].
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Google, Lead Nurturing] How Higher Education Marketing has Changed
    This more personal approach is necessary to attract quality leads to your institution. Once you know who you're trying to reach, follow the inbound methodology to get quality leads into your database and nurture them through to application and enrollment. Four-year universities see flat enrollment rates. Where the Prospects Are.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Google, Lead Nurturing] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. It’s a live streaming weekly program right here on the Funnel Radio Channel for at work listeners brought to you by the Sales Lead Management Association and many others with your host Jim Obermayer, hey Jim!
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Google, Lead Nurturing] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    As you build out your headline options, a quick Google search will reveal countless headline formulas that you can take for a test drive. e.g. “Get more leads faster with Inbound Marketing”. As you might expect, successful landing page tests often lead to even bigger gains as winning changes are duplicated elsewhere across the site.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Google, Lead Nurturing] How to Use Trigger Events for More and Better Leads
    This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . Marketers often believe they solve the issue of clients being further in their purchase process by driving more early-stage leads to sales. Lead Generation
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Google, Lead Nurturing] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Google Review Count: 93,900. Google Review Count: 85,400. Google Review Count: 62,200. Google Review Count: 44,200. 1) Marketo. 2) HubSpot.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Google, Lead Nurturing] Busted! 23 Marketing Myths Held By (Some) Industries
    The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. In 2015 Google made this myth so very false. Google will not even show your website in their mobile search results if your site is not mobile-enabled.
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Google, Lead Nurturing] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. LinkedIn has evolved into a powerful lead generation tool for many businesses. Master LinkedIn Pulse: 7 Tips for Success. So what’s missing? Write a stronger headline.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Google, Lead Nurturing] Lead Nurturing Etiquette: Have Your Leads and Convert Them Too
    I did some quick Google searches, settled on a company that looked like the top option, checked out the pricing page, and requested a demo. Opentopic blog >> semrush.com This morning I decided it was time to look into upping our company’s brand monitoring game. Marketing ROI Cmo marketing roi
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Google, Lead Nurturing] 13 Key Website Design and Development Areas to Bring in Business
    Most hosting services offer at least a rudimentary package, and several excellent web-based services are available for free, including the ubiquitous Google Analytics. SEE ALSO: Top B2B Website Metrics to Monitor Using Google Analytics. Websites are the hub of visibility for professional services firms. Imagery. Specialization.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Google, Lead Nurturing] How to Recruit Top Talent Using an Inbound Framework
    With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase. Sales teams are fed by a steady stream of leads from marketing. For sales teams to be successful they need that influx of leads. Are you using LinkedIn?
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Google, Lead Nurturing] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Google, Lead Nurturing] How To Measure A B2B Social Media Program
    How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation. Lead Nurturing (Direct and Contributed).
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Google, Lead Nurturing] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Step 6: Lead Generation and eCRM. Make your business case.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Google, Lead Nurturing] B2B Social Media: An Underutilized Method for Improving SEO Performance
    Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Since that time, every company, teacher, mom, and so on has wanted to develop new content as soon as possible because that’s what Google wanted. So, Why Does Social Matter to B2B Companies?
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Google, Lead Nurturing] 10 Online Lead Generation Techniques for Professional Services
    Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Online Lead Generation Techniques that Work.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Google, Lead Nurturing] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. If the keywords in an ad group aren’t related, you won’t be able to create ads relevant to each of them, which will lead to poor click-through rates and low conversion rates. Neatly Organize Your Keywords and Ad Groups. Win-win!
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Lead Nurturing] Haley Marketing to Present at CSP
    In this session, David and Brad will show you the science behind social media, and how you can use it for direct sales and inbound lead generation. You’ll discover proven ways to generate leads, nurture relationships with your clients and candidates, and fill more open orders. Social is a Science – PART 1 (The Strategy!).
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Google, Lead Nurturing] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. Lead Nurturing / Automation. That’s why we created this series. is recorded.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Lead Nurturing] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. Using the call to action to lead people to another piece of content works well, too. Recent research showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. And then there’s YouTube, owned by Google.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Lead Nurturing] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. Using the call to action to lead people to another piece of content works well, too. Recent research showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. And then there’s YouTube, owned by Google.
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Google, Lead Nurturing] Are you using the wrong lead-gen model?
    To put it another way, content consumption equals digital conversations A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. It’s time to face some hard truths about B2B sales. They need marketing.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Google, Lead Nurturing] Why Inbound Marketing Should Take a Back Seat to Current Customers
    If you owned content marketing, you would be a millionaire (per Google Trends March 29, 2016). These include a large SEO/SEM team; a content creation team for white papers, blogs, e-books and webinars; a newly launched marketing automation team; and better integration and lead nurturing between sales and marketing.
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Google, Lead Nurturing] 10 Ideas for Personalizing Your Content
    Including an “industry” form field within your experience will make it easy to segment users during lead nurturing. Using this technique for personalization can lead to a deeper understanding of the user and their unique needs. According to Scott P. The content your company produces ultimately becomes the face of your brand.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Google, Lead Nurturing] The Evolution of the B2B Marketer
    While lead generation has always fallen to marketing, leads now transfer to sales at a much later stage, as lead nurturing becomes ever more important. It’s essential for marketing to supply sales with warm, qualified leads–and a reason for the prospect to accept the outreach. Shift in Sales and Marketing Roles.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Google, Lead Nurturing] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. Not only that, but they saw the number of quality leads increase by 700%. Before focusing on lead conversion, the folks at SmartBug started with the goal of increasing organic traffic to Conversant Bio's website through the blog.
  • AMPLIFINITY  |  FRIDAY, MARCH 18, 2016
    [Google, Lead Nurturing] How to grow a software startup without marketing
    The one hire I recommend you make is a Digital Marketer who gets how to build a lead converting website, understands SEO and SEM. Make sure your Digital Marketer is Google certified and knows their stuff, then turn them loose. Vendors would have you believe that you need marketing automation as soon as you start generating leads.
  • AMPLIFINITY  |  FRIDAY, MARCH 18, 2016
    [Google, Lead Nurturing] How to grow a software startup without marketing
    The one hire I recommend you make is a Digital Marketer who gets how to build a lead converting website, understands SEO and SEM. Make sure your Digital Marketer is Google certified and knows their stuff, then turn them loose. Vendors would have you believe that you need marketing automation as soon as you start generating leads.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Google, Lead Nurturing] 13 Valuable Skills You Can Teach Yourself for Free
    Read through these 17 tips for taking great photos with your smartphone to learn more about how to line up your shots, find interesting perspectives, and take advantage of symmetry, patterns, "leading lines," and more. Ever wanted to become a master at Excel? Or learn how to negotiate effectively? Check 'em out. 1) How to negotiate better.
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Google, Lead Nurturing] Content Marketing: A Key Component of Professional Services Marketing Plans
    The key to building these virtual relationships is content marketing, an online strategy that elevates thought leadership through the routine publication of free, valuable, educational content and using that content to attract new leads, nurture existing leads and build preference for the firm. That means being found on Google.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Lead Nurturing] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. A conversion path is a series of website-based events that facilitate lead capture. to 1.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Google, Lead Nurturing] Quick Wins to Help Your School's Website Convert Better
    First, Google keeps getting better at understanding how people actually talk. The more you know about a lead, the better you can personalize the content you deliver to them. Personalization: Lead Nurturing Gold. Your school's website is your largest online asset. But it's a two-way street. Attract: Work those Keywords.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Google, Lead Nurturing] 17 Ways to Promote Your White Paper for Lead Generation
    Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Lead Nurturing. Now you can relax.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Google, Lead Nurturing] How to Stretch Your Nonprofit’s Marketing Resources
    There are plenty of copyright and SEO friendly ways to do this as well—after all, you can’t just re-publish someone else’s content word for word on your own site: even if you cite the original author, you still risk copyright infringement (and getting dinged for duplicate content in Google Search). Be a Curator, not a Writer. Can’t write?
  • NUSPARK  |  THURSDAY, FEBRUARY 18, 2016
    [Google, Lead Nurturing] Matching the Offer with Buyer Mindset: The Website Dilemma
    They are qualified leads, actively seeking solutions and have likely narrowed down their search to a few possible alternatives. Rather, the goal is to get qualified leads, and move them to the point where they will make the first contact by filling out the contact form or picking up the phone. You get the drift. In what stage are they?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Google, Lead Nurturing] 33 Thought-Provoking B2B Social Media and Marketing Stats
    Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Google, Lead Nurturing] Why You Shouldn’t Fear Producing Your Videos In-House
    Here are a couple reasons why you should and how to do it with Act-On: How to Use Google Analytics to Create More Effective Content. Learn more about easing those prospects down the long road to a sale, with our free eBook, “ 10 Ways to Nurture the Buyer’s Journey.” ” Content Marketing Lead Nurturing video
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Google, Lead Nurturing] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Fix out-of-touch nurturing. Lead nurturing is a great way to educate your prospects and keep them engaged with your business. However, without personalization, nurturing can come across more like spam than a thoughtful way to educate and engage your prospects. I’m sure any sales rep will back me up on this one. Well done!
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Lead Nurturing] 8 Ways to Improve Your Online Content Marketing
    Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. Consistency - Structured production leads to consistency. Good question. Isn’t it your lucky day.
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Lead Nurturing] 11 Intelligent Examples of Inbound-y Ads in the Real World
    To find this inbound-y ad, the user searched the term 'blogging', into Google. This is a great example of bottom of the funnel lead nurturing as this inbound-y ad attempts to close the deal and does so in a relevant format, at the right time. How are your paid ad campaigns? Wait, did you ask, what are inbound-y ads? 3) Yext.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Google, Lead Nurturing] 5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line
    Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work. It is the leading marketing program for delivering greater visibility, growth, and profits. Gather your champions.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Google, Lead Nurturing] Your Website is the Hub of Your Firm’s Online Presence
    You can choose to build a great looking website that appeals to your audiences, but wouldn’t it be nice if your website also brought in qualified leads? With some careful planning in your analytics and CRM setup, then you can connect the dots between social media driven traffic and leads for new business or recruiting. Figure 1.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 4, 2015
    [Google, Lead Nurturing] Pros Reveal Automation Tips and Other Marketing Automation News
    What business doesn’t want to reach tons more prospects with minimal effort and automate the lead nurturing process as much as possible? Welcome back to The Friday Five , otherwise known as the curation station. Every Friday we curate five recent stories just for you on one specific topic. Read the full story on business.com.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Google, Lead Nurturing] 5 Tips to Revamp Your 2016 Email Marketing Strategy
    Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. Increase percentage of qualified leads from X% to Y%. ” Much like any other marketing effort, your email campaigns will need ongoing nurturing and refinement. Lead Generation Online Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Google, Lead Nurturing] 10 Reasons to Develop a B2B Blogging Strategy
    Provide an opportunity to support lead nurturing campaigns. Many B2B organizations require a greater number of touch points to close leads. With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Lead Nurturing] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Interested in Google AdWords?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Google, Lead Nurturing] Old School, Meet New School: Lead Generation for the Next Generation
    The new sales director said something that made me cringe: “We’re hiring an additional business developer and stopping all of our marketing efforts because our owner says business development is our lead generation.". I cringed because it was an “old school,” dated way of thinking about lead generation and firm growth.
  • BIZIBLE  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Lead Nurturing] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
    As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. A smart attribution model would credit that lead creation to Social, rather than Direct.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Lead Nurturing] There is No Such Thing As an Offline Business Anymore
    Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. We ask our questions on Google, and spend a few minutes checking out the results before we start evaluating solutions to our problem. I went to Google Keyword Planner and started looking up some statistics.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Lead Nurturing] Oracle Named Leader in SiriusDecisions Marketing Automation 2015 SiriusView Report
    This sudden rise of new marketing technology is little wonder given the dramatic change that has occurred in buying processes: "Buyers are 60% through their decision process before engaging with a sales person" according to research by Google and Executive Board. After completion of their analysis Sirius named Oracle the leader.
  • SALES ENGINE  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Lead Nurturing] How to gain a competitive advantage through your content
    When marketing provided “air cover”, sales reps used to be able to generate their own leads. I think that an awful lot of us growing up in sales probably just thought we were awesome at prospecting, but in reality it was the buyers who needed information from us and that was the real reason we were successful generating our own leads.
  • HINGE MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Google, Lead Nurturing] 7 Hidden Opportunities to Increase Your Company’s Value
    If you aren’t publishing valuable information on your website and making it easy to find on Google, you are missing a huge opportunity. Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. Easy to do?
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Google, Lead Nurturing] The Relationship between Social Influence and Customer Experience
    More and more brands are finding out that social media is more about building influence than harvesting leads. If you Google the word “Influence,” this information pops up: We all influence someone in one way or another. Were you compelled to buy, or did it lead you deeper into more of their content? How did you respond to it?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Google, Lead Nurturing] What Makes Effective B2B Content Marketing? [Research]
    Google+, SlideShare and Pinterest usage all decreased compared to last year’s numbers, leaving Slideshare still one of the biggest opportunities in B2B content marketing. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Google, Lead Nurturing] The 50 Best Startup Tools For 2016
    These top marketing tools will help you grow your startup in 2016: SumoMe – For capturing and nurturing website leads, boosting traffic, and increasing brand awareness. Adwords – For spreading the word about your business on Google through advertising. HelpScout – For nurturing and improving relationships with customers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 17, 2015
    [Google, Lead Nurturing] How to Define The Content Marketing Metrics that Matter
    For example, increase web visits by 20% in Q4 to address the top of the funnel and generate 50 marketing qualified leads in Q4 to address the middle of the funnel. If your goals in the examples above are to increase web visits or generate a certain number of leads, then those are the specific KPIs to track. Create more content.
  • NUSPARK  |  MONDAY, SEPTEMBER 14, 2015
    [Google, Lead Nurturing] How to Assess Your B2B Website to Increase Lead Conversions
    Newsletter leads are good. With gates, you’ll capture leads. These top-funnel leads should go into marketing automation workflows for nurturing. You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture). B2B Lead to Sale Process Conversion TacticsNewsletters.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Google, Lead Nurturing] What Every Managing Partner Needs to Know About Content Marketing
    Google it. Content Can Attract, Nurture and Qualify Prospects. Some goes deeper to educate and engage people and nurture relationships. While you may be familiar with these two roles of content, what may be less obvious is how content acts to qualify leads. Give it the time and you’ll fill your pipeline with leads.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 11, 2015
    [Google, Lead Nurturing] A 10-Point SLA for Sales and Marketing
    We have previously analyzed why sales people don’t follow up on the leads provided by marketing. But it doesn’t prove anything and these numbers don’t translate into leads!”. They don’t follow up on the leads we generate – they lose time and don’t convert. You also need to think about what happens if a lead does not convert.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Google, Lead Nurturing] Prove It: Building Credibility and Increasing Clarity in AEC Marketing
    The world of lead generation and business growth extends well beyond RFPs and networking events. Google Analytics or another similar system can help you understand how visitors interact with your firm’s website and social media channels. It is the leading marketing program for delivering greater visibility, growth, and profits.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Google, Lead Nurturing] Why Professional Photography Matters On Your Website
    Just take a look at The Beck Group ’s professional portfolio on their website: Use compelling imagery to tell your firm’s story and help guide potential clients in the right direction, increasing your conversions and leads. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Google, Lead Nurturing] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Now, buyers turn to your website, Google, and social media for answers. One way might be to look at leading research on professional services marketing so you can quantify the opportunity before you. The data shows that firms that generate leads online both grow more quickly and are more profitable. Don’t believe it?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Google, Lead Nurturing] How To Illustrate Popular B2B PPC Performance Metrics
    Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Do leads generated fit the profile of your target audience? Here are three essential metrics.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Google, Lead Nurturing] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Google, Lead Nurturing] The Top 11 Mistakes Your B2B Website Should Avoid
    Google's most recent algorithm update acknowledges this fact, making mobile-friendliness now a greater ranking signal in mobile search results. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. 55 percent of readers stay on a web page for less than 15 seconds. A lot.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Google, Lead Nurturing] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. A mechanism for collecting form submissions and / or nurturing existing prospects and customers. Call to Action / Action Words.
  • HINGE MARKETING  |  THURSDAY, JULY 16, 2015
    [Google, Lead Nurturing] Top 10 Strategies for Marketing Technology Services
    So many leads, so little time. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. Not you? Eliminate Friction.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Google, Lead Nurturing] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Use the keyword just right, and Google will assume you’re the expert on that keyword! So, as with most things, we can just Google it! Leads!
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