• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Lead Nurturing] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Lead Nurturing] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Lead Nurturing] Grande Guide to Social Advertising
    Google’s free Keyword Tool is a great starting point, but there are many options out there for brands. both Facebook Ads and Google AdWords2. it in direct contention with Google’s AdWords, and. Types of Facebook Ads In competition with Google’s AdWords, Facebook. Eloqua database with leads captured on SlideShare.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Lead Nurturing] Marketing Automation Simplified
    13 The Role of Lead Management Maximize Prospect Interest & Engagement. 14 The Role of Lead Routing. 15 The Role of Lead Nurturing. 16 The Role of Lead Scoring Identify Target Attributes. Successful email marketing, demand generation, and lead management processes hinge on a modern. sales for handling leads.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Lead Nurturing] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Lead Nurturing] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Lead Nurturing] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. Look for.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Google, Lead Nurturing] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Fix out-of-touch nurturing. Lead nurturing is a great way to educate your prospects and keep them engaged with your business. However, without personalization, nurturing can come across more like spam than a thoughtful way to educate and engage your prospects. Dial in on call intelligence. Well done! Whoohoo!
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Lead Nurturing] 8 Ways to Improve Your Online Content Marketing
    Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. Consistency - Structured production leads to consistency. Good question. Isn’t it your lucky day.
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Lead Nurturing] 11 Intelligent Examples of Inbound-y Ads in the Real World
    To find this inbound-y ad, the user searched the term 'blogging', into Google. This is a great example of bottom of the funnel lead nurturing as this inbound-y ad attempts to close the deal and does so in a relevant format, at the right time. 4) Contently. How are your paid ad campaigns? PPC + Inbound = Inbound-y Ads! Convinced?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Google, Lead Nurturing] 5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line
    Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work. It is the leading marketing program for delivering greater visibility, growth, and profits. Gather your champions.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Google, Lead Nurturing] Your Website is the Hub of Your Firm’s Online Presence
    You can choose to build a great looking website that appeals to your audiences, but wouldn’t it be nice if your website also brought in qualified leads? With some careful planning in your analytics and CRM setup, then you can connect the dots between social media driven traffic and leads for new business or recruiting. Figure 1.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 4, 2015
    [Google, Lead Nurturing] Pros Reveal Automation Tips and Other Marketing Automation News
    What business doesn’t want to reach tons more prospects with minimal effort and automate the lead nurturing process as much as possible? Welcome back to The Friday Five , otherwise known as the curation station. Every Friday we curate five recent stories just for you on one specific topic. Read the full story on business.com.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Google, Lead Nurturing] 5 Tips to Revamp Your 2016 Email Marketing Strategy
    Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. Increase percentage of qualified leads from X% to Y%. ” Much like any other marketing effort, your email campaigns will need ongoing nurturing and refinement. Lead Generation Online Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Google, Lead Nurturing] 10 Reasons to Develop a B2B Blogging Strategy
    Provide an opportunity to support lead nurturing campaigns. Many B2B organizations require a greater number of touch points to close leads. The With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Lead Nurturing] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Interested in Google AdWords?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Google, Lead Nurturing] Old School, Meet New School: Lead Generation for the Next Generation
    The new sales director said something that made me cringe: “We’re hiring an additional business developer and stopping all of our marketing efforts because our owner says business development is our lead generation.". cringed because it was an “old school,” dated way of thinking about lead generation and firm growth.
  • BIZIBLE  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Lead Nurturing] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
    As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. smart attribution model would credit that lead creation to Social, rather than Direct.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Lead Nurturing] There is No Such Thing As an Offline Business Anymore
    Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. We ask our questions on Google, and spend a few minutes checking out the results before we start evaluating solutions to our problem. went to Google Keyword Planner and started looking up some statistics.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Lead Nurturing] Oracle Named Leader in SiriusDecisions Marketing Automation 2015 SiriusView Report
    This sudden rise of new marketing technology is little wonder given the dramatic change that has occurred in buying processes: "Buyers are 60% through their decision process before engaging with a sales person" according to research by Google and Executive Board. After completion of their analysis Sirius named Oracle the leader.
  • SALES ENGINE  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Lead Nurturing] How to gain a competitive advantage through your content
    When marketing provided “air cover”, sales reps used to be able to generate their own leads. think that an awful lot of us growing up in sales probably just thought we were awesome at prospecting, but in reality it was the buyers who needed information from us and that was the real reason we were successful generating our own leads.
  • HINGE MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Google, Lead Nurturing] 7 Hidden Opportunities to Increase Your Company’s Value
    If you aren’t publishing valuable information on your website and making it easy to find on Google, you are missing a huge opportunity. Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. Easy to do?
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Google, Lead Nurturing] The Relationship between Social Influence and Customer Experience
    More and more brands are finding out that social media is more about building influence than harvesting leads. If you Google the word “Influence,” this information pops up: We all influence someone in one way or another. Were you compelled to buy, or did it lead you deeper into more of their content? How did you respond to it?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Google, Lead Nurturing] What Makes Effective B2B Content Marketing? [Research]
    Google+, SlideShare and Pinterest usage all decreased compared to last year’s numbers, leaving Slideshare still one of the biggest opportunities in B2B content marketing. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Google, Lead Nurturing] The 50 Best Startup Tools For 2016
    These top marketing tools will help you grow your startup in 2016: SumoMe – For capturing and nurturing website leads, boosting traffic, and increasing brand awareness. Adwords – For spreading the word about your business on Google through advertising. HelpScout – For nurturing and improving relationships with customers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 17, 2015
    [Google, Lead Nurturing] How to Define The Content Marketing Metrics that Matter
    For example, increase web visits by 20% in Q4 to address the top of the funnel and generate 50 marketing qualified leads in Q4 to address the middle of the funnel. If your goals in the examples above are to increase web visits or generate a certain number of leads, then those are the specific KPIs to track. Create more content.
  • NUSPARK  |  MONDAY, SEPTEMBER 14, 2015
    [Google, Lead Nurturing] How to Assess Your B2B Website to Increase Lead Conversions
    Newsletter leads are good. With gates, you’ll capture leads. These top-funnel leads should go into marketing automation workflows for nurturing. You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture). B2B Lead to Sale Process Conversion TacticsNewsletters.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Google, Lead Nurturing] What Every Managing Partner Needs to Know About Content Marketing
    Google it. Content Can Attract, Nurture and Qualify Prospects. Some goes deeper to educate and engage people and nurture relationships. While you may be familiar with these two roles of content, what may be less obvious is how content acts to qualify leads. Give it the time and you’ll fill your pipeline with leads.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 11, 2015
    [Google, Lead Nurturing] A 10-Point SLA for Sales and Marketing
    We have previously analyzed why sales people don’t follow up on the leads provided by marketing. But it doesn’t prove anything and these numbers don’t translate into leads!”. They don’t follow up on the leads we generate – they lose time and don’t convert. You also need to think about what happens if a lead does not convert.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Google, Lead Nurturing] Prove It: Building Credibility and Increasing Clarity in AEC Marketing
    The world of lead generation and business growth extends well beyond RFPs and networking events. Google Analytics or another similar system can help you understand how visitors interact with your firm’s website and social media channels. It is the leading marketing program for delivering greater visibility, growth, and profits.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Google, Lead Nurturing] Why Professional Photography Matters On Your Website
    Just take a look at The Beck Group ’s professional portfolio on their website: Use compelling imagery to tell your firm’s story and help guide potential clients in the right direction, increasing your conversions and leads. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Google, Lead Nurturing] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Now, buyers turn to your website, Google, and social media for answers. One way might be to look at leading research on professional services marketing so you can quantify the opportunity before you. The data shows that firms that generate leads online both grow more quickly and are more profitable. Don’t believe it?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Google, Lead Nurturing] How To Illustrate Popular B2B PPC Performance Metrics
    Not only will we often uncover several different conversion “actions”  on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Do leads generated fit the profile of your target audience? Here are three essential metrics.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Google, Lead Nurturing] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Google, Lead Nurturing] The Top 11 Mistakes Your B2B Website Should Avoid
    Google's most recent algorithm update acknowledges this fact, making mobile-friendliness now a greater ranking signal in mobile search results. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. 55 percent of readers stay on a web page for less than 15 seconds. yourself).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Google, Lead Nurturing] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. mechanism for collecting form submissions and / or nurturing existing prospects and customers. Call to Action / Action Words.
  • HINGE MARKETING  |  THURSDAY, JULY 16, 2015
    [Google, Lead Nurturing] Top 10 Strategies for Marketing Technology Services
    So many leads, so little time. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. Not you? Eliminate Friction.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Google, Lead Nurturing] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Use the keyword just right, and Google will assume you’re the expert on that keyword! So, as with most things, we can just Google it! Leads!
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Google, Lead Nurturing] How to Answer 11 Common Marketing Questions Using Analytics
    As mentioned before, you can do similar analyses in other analytics tools such as Google Analytics. For additional tips on how to measure your blog's performance, we put together a blog post that goes through how to run a blog lead generation analysis. 3) What actions did specific contacts take on my site before becoming a customer?
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Google, Lead Nurturing] Key Components of a Technology Firm Lead Generation Website
    In order to make sure your efforts aren’t wasted, you want your website to encourage members of your target audience to become leads – who, ideally, you can then nurture into future clients. But what does it really mean to have a lead generation website ? What does lead generation really mean? Content.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Google, Lead Nurturing] How Marketing Can Work With Sales to Close More (and Better) Leads
    One of the most common issues I hear about is lead flow -- a marketing department generates hundreds of leads per month, but many of them aren't closing. Many sales reps are trained to aggressively go after leads who will close ASAP -- and ignore the ones who won't. Put them into the all-pink text email nurturing campaign.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Google, Lead Nurturing] How to Build an Email Newsletter that Wins Business
    ” — Hinge Lead Nurturing Guide This approach will position you as an expert problem solver in the minds of your subscribers. Case Study : Hinge Marketing Google ’ s latest algorithm change, which punished sites that are not mobile-friendly, was a big opportunity for marketing agencies to bring in new business.
  • MARKETING ACTION  |  THURSDAY, MAY 28, 2015
    [Google, Lead Nurturing] How to Use Google Analytics to Create More Effective Content
    What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Those goals might be building your email list, nurturing leads, and/or attracting new leads. Usually, it’s search engine optimization.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Google, Lead Nurturing] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Google, Lead Nurturing] Six Essential Online Marketing Tools for AEC Firms
    When you’re searching for a web analytics tool for your site, consider Google Analytics. Google Analytics will also help you track referral traffic, so you’ll know where your traffic is coming from. 2. To find out, consider brand mention tools like Google Alerts or Mention. Lead sheets can be a mile long.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Google, Lead Nurturing] Hey Marketing: An Inquiry Is Not A Lead
    We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And And we accomplished this by focusing on giving sales what they wanted: truly qualified leads. Definition and clarity around the definition of a lead… An Inquiry Is Not A Lead.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Google, Lead Nurturing] 8 Ways Home Builders Can Use Houzz for Lead Generation
    The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with. These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. 1) Include Strategic Keywords. It could also lead to new blog subscribers.
  • MARKETING ACTION  |  THURSDAY, APRIL 2, 2015
    [Google, Lead Nurturing] How PeopleHR Found the Right Marketing Automation Vendor
    It should also help you manage and optimize every stage of the customer experience, track online activity, generate and manage leads, automate campaigns, integrate with customer relationship management (CRM) systems, and much more. When they began looking for a solution, they weren’t looking for help generating more leads.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Google, Lead Nurturing] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    LinkedIn Lead Accelerator. Retarget a nurture email list with a retargeted web message for 2 weeks before your next nurture email is dropped. Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). Nothing new here. 
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Google, Lead Nurturing] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies. Then you can see where technology fits into it, where an overall lead generation and lead nurturing program fits in, and how that helps the firm really achieve their goals. On Google+ or LinkedIn?
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Google, Lead Nurturing] We’re Hiring at KEO Marketing!
    This person would also be able to coordinate an email marketing or lead nurturing campaign across a team, helping drive the strategy for content and list segmentation and executing the delivery through the ongoing reporting. Performance Analyst – Email Marketing Coordinator. Apply for this position here. Apply for this position here.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Google, Lead Nurturing] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. This process of nurturing leads through content is illustrated below: A second component of your website you need to consider is design. Lead Nurturing: But CRM isn’t the end of the story.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Google, Lead Nurturing] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    brand new blog post has no authority when Google first indexes it. Now is the time to start nurturing these contacts through email marketing workflows , also know as drip or lead nurture campaigns. SEE ALSO: Lead Nurture Drip Campaigns 101: Getting Started. So where’s the disconnect? Be Patient. Wrong.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Google, Lead Nurturing] The Battle for Marketing Talent in Professional Services
    That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research. Figure 1. Figure 2. That’s good news, right? It is good news.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Google, Lead Nurturing] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone or the old-fashioned road map in your car. The B2B customer journey is generally seen to have five stages: Attract, Capture, Nurture, Convert, and Expand. Nurture. What’s driving up lead scores? Attract. Convert.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Google, Lead Nurturing] The Power of B2B Lead Nurturing
    eventually and I want to educate you on this important marketing topic of lead nurturing. Lead Scoring ). Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. The data shows that very, very few are doing lead scoring either. This is a story about Jeffrey L. Jeffrey L.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Google, Lead Nurturing] Lead Nurture Drip Email Campaigns 101: Getting Started
    Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. On Twitter+ or LinkedIn?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Google, Lead Nurturing] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    Lead Overload. The marketing team at PeopleHR has rarely had a problem when it comes to generating inbound leads. They’ve been using channels like Google AdWords, PPC, and other SEM and content syndication activities to attract new prospects. The system has been working quite well, delivering a high volume of early-stage leads.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Lead Nurturing] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    From, “I can’t get enough leads,” to “my top of funnel conversion rates need to improve” – there are plenty of common yet worthwhile challenges for marketers to conquer in top-funnel marketing. We marketers don’t have the luxury of just sitting around while prospects google our company name or search out our keywords until we hit our goals.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Google, Lead Nurturing] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? Conversion Goals:  How many leads do we create? What Are We Doing With Our Leads?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Lead Nurturing] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. Maybe your managing partner is having trouble seeing the value of content creation and promotion, particularly if inbound leads haven’t increased substantially. On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Lead Nurturing] The state of the nation on SEO, content strategy and earned media
    You could really tune in and focus on individuals who were high probability customers or sales leads. Today, We’re nurturing them along a sales cycle. I don’t think that can be a completely automated process by any means. Many of the link building strategies that have been used have been killed off by Google.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Google, Lead Nurturing] 15 Important Ways to Use Case Studies in Your Marketing
    Get Inspired: Google’s Think With Google is an example of a really well structured case study page. slide-in CTA that links to a case study. A CTA leading to your case studies page. It''s also wise to include the main stats associated with the case study; for example, "2x lead flow," "125% increase in X," and so on.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Lead Nurturing] What a Millennial Marketer Wants to See in a CMO
    Whether you’re afraid or not, though, if you’re in a leadership position in marketing, ours is the generation that you’ll most likely be leading. Whenever we wanted to know something, all we had to do was ask Google, or search the internet, and the collective knowledge of the world was at our fingertips. Are you afraid of millennials?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Google, Lead Nurturing] 9 Essential Email Inbox Filters for Marketers
    At GuavaBox , we use Google Apps, so I live in the Gmail interface. The "important stuff" includes personal emails, client emails, team emails, financial emails, and emails from leads or prospects. Note: with Google Mail, I have the option to have the message "Skip the Inbox," but I don''t choose that option for these emails.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 12, 2015
    [Google, Lead Nurturing] Top 10 Reasons NOT to talk to Find New Customers
    The B2B lead generation consultancy, Find New Customers is not for everyone. We can’t handle any more business Stop give us leads! ”. 8. We love people who share on social media, especially Rebecca in Sweden who supports me so much on Google Plus. We tried to think up some reasons why it’s not for you. What do you think?
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google, Lead Nurturing] 87 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Lead Nurturing] The Road to Revenue, Part 3: The Content Marketing Toolbox
    What’s more, the research shows companies that blog regularly see 50% more traffic and 70% more leads. Content Marketing Strategy Your firm may be using disparate digital marketing tools like an email list or Google+ page. This is called the Lead Nurturing Model. In short, these are prequalified leads.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Google, Lead Nurturing] Top 9 Professional Services Marketing Lessons Learned in 2014
    In addition to an increase in leads and partnership opportunities, Pulizzi was able to increase his billing rates by 1000% over the last three years. 2) Strong Brand Differentiation Leads to High Growth Your professional services brand is the combined product of your reputation and visibility (reputation x visibility). Not so fast.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Google, Lead Nurturing] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site.
  • HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Google, Lead Nurturing] Why People Are Ignoring Your Emails [New Ebook]
    Google “business email mistakes” and you’ll find endless articles and resources. Email Marketing Lead Nurturing Inbound Sales This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But they all say the same thing: Include a first name in the email. Avoid emoticons.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Google, Lead Nurturing] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Google, Lead Nurturing] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Would you like more website traffic, leads, sales and happy customers? First, a brief explanation of inbound marketing: Inbound marketing is about getting found online, converting a visitor to a lead, nurturing that lead toward a purchase and then delighting that customer. Social media can help generate leads.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Lead Nurturing] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    That means it’s his job to not only make sure their marketing efforts generate enough leads, but that those leads get turned into bookings, and that revenue continues to grow. But sorting through massive numbers of visitors in order to find qualified leads can be a time-consuming process.  And that’s when they turned to Act-On.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Google, Lead Nurturing] The 5 "Must Haves" To Ignite A Lead Generation Blog
    Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Google, Lead Nurturing] 6 Costly Landing Page Mistakes That Are Easy to Fix
    More importantly, every single client who has engaged my firm since then has downloaded content from our landing pages and been nurtured by the subsequent Bluewire News emails. Don’t lose leads by making it too confusing. They’ve clicked a Google search result, a social media mention, backlink, email, or menu item.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Google, Lead Nurturing] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    But retargeting isn’t only for B2C: B2B marketers whose products and services have a longer, more complex buying cycle use retargeting for lead generation and lead nurturing. Retargeting for Lead Generation and Lead Nurturing. Retargeting for Customer Nurturing, Upselling. Google Retargeting.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Google, Lead Nurturing] How Did That Banner Ad Get To Your Website?
    Campaign optimization strategies. • A tour of the Google Display Network platform. • B2B topics; lead nurturing, native advertising, LinkedIn advertising. see below). For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Google, Lead Nurturing] The Do’s and Don’ts of Lead Nurturing in Professional Services
    When it comes to lead nurturing, firms often believe that more is better. fine line exists between nurturing and going too far. Be patient and take your time with following up and engaging potential leads. To make your nurturing successful, focus on gaining insight into your clients’ buying cycle.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Google, Lead Nurturing] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. Lead generation, lead scoring, and lead management capabilities. Automated programs for lead nurturing, trigger email campaigns, etc. good platform helps marketing agencies be more effective. Better?
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Google, Lead Nurturing] The 4 Basic Elements of Inbound Marketing
    Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. Goal 2: Convert Website Visitors into Leads. Part of being a successful inbound marketer is turning qualified traffic into qualified leads. We’re going back to basics! Takeaways.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Google, Lead Nurturing] Intermediate Techniques to Build a Better Email Marketing Campaign
    What action do you want leads to take when they read your emails? First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. On Google+ or LinkedIn? Offer strategies. HubSpot.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Google, Lead Nurturing] Higher Ed Marketers: Stop Thinking about Leads and Start Thinking about Students
    Stop thinking about Googles algorithm. Stop thinking about lead aggregators. Higher education marketers who focus on leads often get stuck on digital tactics affecting the end of the digital funnel, because thats where they see the leads convert. You Dont Truly Nurture Leads. People are busy.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Google, Lead Nurturing] How Marketing and Sales Can Work Together to Close More Leads
    If customers have a question about a product or service, they can Google their answer and receive it instantly, privately, and from a variety of sources. How Can Marketing Help Sales Close More Leads? This is the tool we use at our agency to educate Sales on the process of where a lead is at in the buyer’s journey.
  • MARKETING ACTION  |  MONDAY, AUGUST 4, 2014
    [Google, Lead Nurturing] Content is Rook. (Quality is King.)
    Second, Google drew a line in the sand. With its 2012 and 2013 algorithmic updates (Panda, Penguin , and Hummingbird ), Google took a hard position on those who were gaming the system: either deliver useful content or face some uncomfortable consequences. At 12 inches, I’ve made up my mind. At 12 words, I’ve written you off.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google, Lead Nurturing] Marketing Automation: What it is and How to Know if Your Firm Needs it
    You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Lead Generation. Lead Scoring. Landing Pages.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Google, Lead Nurturing] B2B Demand Generation Experts—A Call to Arms
    Frequent changes in Google’s algorithms. Google? Let us, collectively, declare our independence from slavery and become true masters of our marketing initiatives, lead generation and customer experience management. This way you won’t have to depend solely on the search engines to send you new leads. And so on…. Or YOU?
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Google, Lead Nurturing] How to Calculate and Maximize B2B Event ROI
    He’s just registered a crazy name for it, Google, tells John it’s going to make a lot of money and asks if he’ll invest $100,000 in it. The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. Picture this. It’s the late 90s.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] Webinar Recap: The Top 5 Brand Building Strategies
    Qualify and nurture more leads. Creating content in conjunction with specific lead nurturing campaigns can also work wonders on your conversion numbers. Firms that generate at least 40% of their leads online grow four times faster. And firms that generate at least 60% of their leads online are twice as profitable.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Lead Nurturing] Future Trends in Content Marketing
    Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. In addition, Google’s Hummingbird algorithm is rewarding online content that is written the way individuals speak to one another.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Lead Nurturing] Future Trends in Content Marketing
    Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. In addition, Google’s Hummingbird algorithm is rewarding online content that is written the way individuals speak to one another.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Lead Nurturing] Future Trends in Content Marketing
    Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. In addition, Google’s Hummingbird algorithm is rewarding online content that is written the way individuals speak to one another.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Google, Lead Nurturing] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Getting found online starts long before someone does a Google search. Converting Visitors & Leads. And voilà, you generate a lead!
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Google, Lead Nurturing] How to Take Vacation Without Sabotaging Your Sales Team
    By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. After all, Google doesn''t take holidays! As always with lead nurturing, the trick is to be as targeted and personal as possible in your messaging.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Google, Lead Nurturing] How to Turn a Conversation With a Customer Into a Sale
    B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. 50% of leads are qualified but not ready to buy (Gleanster Research). Only 25% of leads are high-quality and should advance to sales (Gleanster Research). Don’t believe me?
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Google, Lead Nurturing] 3 Things to Consider Before Gating Your B2B Content
    Gating content can be a useful lead generation and nurturing strategy in professional services marketing. Firms do this by creating a piece of valuable, educational content and using it to capture leads. This can be a great strategy and has proven to be effective in both lead generation, as well as lead nurturing.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Google, Lead Nurturing] Need More Website Visitors? Get Back to Basics
    You head over to Google and type “patent lawyers Boston MA” into the search bar. What means for you is that blogging on a regular basis can produce big benefits -- benefits in the form of more visitors, leads, and even customers. But actually putting it into practice can be hard. What do they want to see?
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