• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Google, Lead Nurturing] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Google, Lead Nurturing] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Lead Nurturing] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    That means it’s his job to not only make sure their marketing efforts generate enough leads, but that those leads get turned into bookings, and that revenue continues to grow. But sorting through massive numbers of visitors in order to find qualified leads can be a time-consuming process.  Or this Paris vacation rental.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Google, Lead Nurturing] The 5 "Must Haves" To Ignite A Lead Generation Blog
    'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Google, Lead Nurturing] 6 Costly Landing Page Mistakes That Are Easy to Fix
    More importantly, every single client who has engaged my firm since then has downloaded content from our landing pages and been nurtured by the subsequent Bluewire News emails. Don’t lose leads by making it too confusing. They’ve clicked a Google search result, a social media mention, backlink, email, or menu item.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Google, Lead Nurturing] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    But retargeting isn’t only for B2C: B2B marketers whose products and services have a longer, more complex buying cycle use retargeting for lead generation and lead nurturing. Retargeting for Lead Generation and Lead Nurturing. Retargeting for Customer Nurturing, Upselling. Google Retargeting.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Google, Lead Nurturing] How Did That Banner Ad Get To Your Website?
    A tour of the Google Display Network platform. B2B topics; lead nurturing, native advertising, LinkedIn advertising. see below). For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic Advertising. Bidder 2 $0.60.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Google, Lead Nurturing] The Do’s and Don’ts of Lead Nurturing in Professional Services
    'When it comes to lead nurturing, firms often believe that more is better. fine line exists between nurturing and going too far. Be patient and take your time with following up and engaging potential leads. To make your nurturing successful, focus on gaining insight into your clients’ buying cycle.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Google, Lead Nurturing] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. Lead generation, lead scoring, and lead management capabilities. Automated programs for lead nurturing, trigger email campaigns, etc. good platform helps marketing agencies be more effective. Better?
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Google, Lead Nurturing] The 4 Basic Elements of Inbound Marketing
    Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. Goal 2: Convert Website Visitors into Leads. Part of being a successful inbound marketer is turning qualified traffic into qualified leads. 'We’re going back to basics! Takeaways.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Google, Lead Nurturing] Intermediate Techniques to Build a Better Email Marketing Campaign
    What action do you want leads to take when they read your emails? First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. On Google+ or LinkedIn? Offer strategies. HubSpot.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Google, Lead Nurturing] Higher Ed Marketers: Stop Thinking about Leads and Start Thinking about Students
    Stop thinking about Googles algorithm. Stop thinking about lead aggregators. Higher education marketers who focus on leads often get stuck on digital tactics affecting the end of the digital funnel, because thats where they see the leads convert. You Dont Truly Nurture Leads. People are busy.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Google, Lead Nurturing] How Marketing and Sales Can Work Together to Close More Leads
    If customers have a question about a product or service, they can Google their answer and receive it instantly, privately, and from a variety of sources. How Can Marketing Help Sales Close More Leads? This is the tool we use at our agency to educate Sales on the process of where a lead is at in the buyer’s journey.
  • MARKETING ACTION  |  MONDAY, AUGUST 4, 2014
    [Google, Lead Nurturing] Content is Rook. (Quality is King.)
    Second, Google drew a line in the sand. With its 2012 and 2013 algorithmic updates (Panda, Penguin , and Hummingbird ), Google took a hard position on those who were gaming the system: either deliver useful content or face some uncomfortable consequences. At 12 inches, I’ve made up my mind. At 12 words, I’ve written you off.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google, Lead Nurturing] Marketing Automation: What it is and How to Know if Your Firm Needs it
    You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Lead Generation. Lead Scoring. Landing Pages.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Google, Lead Nurturing] B2B Demand Generation Experts—A Call to Arms
    Frequent changes in Google’s algorithms. Google? Let us, collectively, declare our independence from slavery and become true masters of our marketing initiatives, lead generation and customer experience management. This way you won’t have to depend solely on the search engines to send you new leads. And so on…. Or YOU?
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Google, Lead Nurturing] How to Calculate and Maximize B2B Event ROI
    He’s just registered a crazy name for it, Google, tells John it’s going to make a lot of money and asks if he’ll invest $100,000 in it. The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. Picture this. It’s the late 90s.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    'Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    'Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    'Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Lead Nurturing] Webinar Recap: The Top 5 Brand Building Strategies
    Qualify and nurture more leads. Creating content in conjunction with specific lead nurturing campaigns can also work wonders on your conversion numbers. Firms that generate at least 40% of their leads online grow four times faster. And firms that generate at least 60% of their leads online are twice as profitable.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Lead Nurturing] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. In addition, Google’s Hummingbird algorithm is rewarding online content that is written the way individuals speak to one another.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Lead Nurturing] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. In addition, Google’s Hummingbird algorithm is rewarding online content that is written the way individuals speak to one another.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Lead Nurturing] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. In addition, Google’s Hummingbird algorithm is rewarding online content that is written the way individuals speak to one another.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Google, Lead Nurturing] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Getting found online starts long before someone does a Google search. Converting Visitors & Leads. And voilà, you generate a lead!
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Google, Lead Nurturing] How to Take Vacation Without Sabotaging Your Sales Team
    By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. After all, Google doesn''t take holidays! 2) Nurture Leads With Regular Email Updates. Which leads me to my next point.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Google, Lead Nurturing] How to Turn a Conversation With a Customer Into a Sale
    'B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. 50% of leads are qualified but not ready to buy (Gleanster Research). Only 25% of leads are high-quality and should advance to sales (Gleanster Research). Don’t believe me?
  • B2B INTERNET MARKETING STRATEGIES  |  SUNDAY, MAY 18, 2014
    [Google, Lead Nurturing] Marketing Engines vs. Marketing Campaigns
    For example, you might build functionality into your website that helps Google get a stronger SEO signal, boosting highly qualified organic traffic to your site. Long story short:  An increase in campaigns leads to an increase in revenue, but not an increase in margins. 'Marketing campaigns are giving way to marketing engines.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Google, Lead Nurturing] 3 Things to Consider Before Gating Your B2B Content
    'Gating content can be a useful lead generation and nurturing strategy in professional services marketing. Firms do this by creating a piece of valuable, educational content and using it to capture leads. This can be a great strategy and has proven to be effective in both lead generation, as well as lead nurturing.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Google, Lead Nurturing] Need More Website Visitors? Get Back to Basics
    You head over to Google and type “patent lawyers Boston MA” into the search bar. What means for you is that blogging on a regular basis can produce big benefits -- benefits in the form of more visitors, leads, and even customers. But actually putting it into practice can be hard. 1) Optimize your website for "searchers.".
  • HINGE MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Google, Lead Nurturing] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    WHAT: While your prospects could easily land at the other stages of the sales funnel entirely on their own, reaching the bottom of the funnel usually requires some leading on your part. On Google+ or LinkedIn? 'B2B content marketing is all about communicating and building trust. Top of the Funnel. have a relationship with your firm.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Google, Lead Nurturing] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” This raises some questions: Are sales and marketing in alignment on what constitutes a qualified or sales-accepted lead? How are leads being reviewed and passed along to my sales reps? Queue-based Lead Management.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Google, Lead Nurturing] Content ROI Is a Myth
    HubSpot can show you the performance of that content across your entire funnel (what we call closed-looped analytics ), and Google Analytics can be a nice complement, as well, to look at some of those valuable TOFU metrics. There are so many reasons that a lead may not turn into a customer. The Indicators of Content Success.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Lead Nurturing] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Lead Nurturing] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Lead Nurturing] What Raising a Toddler Can Teach You About Engagement Marketing
    What will lead to him developing the best manners over time? As every marketing and sales professional knows, not every lead is created equal. key part of successful engagement marketing is putting each prospect on the right nurturing track. Lead Nurturing And the comparisons don’t end there. Listen.
  • FATHOM  |  MONDAY, MARCH 24, 2014
    [Google, Lead Nurturing] Marketing Buzzword Takedown
    For example, instead of drive (depending on the context) you could say generate,  create,  stimulate,  start,  kick-start,  propel,  catalyze,  activate or  lead. These practices can be abused or they can be done according to commonly accepted ethical or official  standards  (read: Google/Bing guidelines). Content marketing. Silence.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Google, Lead Nurturing] Keep Calm and Learn How to Nurture Leads
    'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. One of the bullets in the announcer’s long list of marketing doo-dads is lead nurturing. Let’s look at one of the single most effective things you can do: lead nurturing. Lead nurturing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Google, Lead Nurturing] CMOs Win When High-Value Customers Are Treated Personally Online
    'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Google, Lead Nurturing] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. 6: Have list, must send  – If you’ve been collecting email addresses through a lead nurturing campaign, now is the time to share with your customer list that you’re attending the tradeshow or conference.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Google, Lead Nurturing] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Simply Googling the phrase will bring up search results with strong opinions on both sides. typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. Caution. They were right, it turns out. Inbound Marketing.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Google, Lead Nurturing] New Research Study: How Professional Services Buyers Check You Out
    Potential clients are actually slightly more likely to “Google you” (online search) then they are to ask a friend or colleague about you. Previous research shows that firms generating half of their leads online grow much faster and are more profitable. Why This Study? But there was an important piece missing. Social media?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Google, Lead Nurturing] How Northwood Construction Became a Local Hero
    As Northwood continues to produce these posts, they build up a sturdy foundation of valuable targeted content to help them rank in their audiences’ Google searches. The outreach campaign helped Northwood become more visible and lead the conversation on sites that mattered for their audiences. Local challenges, powerful solutions.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Lead Nurturing] How to Win Valentine’s Day the Marketing Way
    Nurturing. This is a lot like lead nurturing – marketers develop relationships with leads long before they’re ready to buy. So how can you “nurture” your Valentine? Marketers nurture with personalized, relevant email messages – why not follow their lead? The best part? Know Your Audience. together.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Lead Nurturing] How to Increase Sales Using Your In-House Database
    But, after noting in my recent blog post, The Day that Google Died , that my business would go belly-up should Google stop offering search as we know it, and after interviewing Lori about database marketing, I’m already making some changes. rely instead on search and referrals. Lori Feldman, The Database Diva. DH: Ok, stop right there.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Lead Nurturing] How to Do Keyword Research: A Beginner's Guide
    'While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Lead nurturing. Step 5: Use Google tools (or HubSpot) to cut down your keyword list. How you actually do it hasn''t.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Google, Lead Nurturing] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    Before launching into a campaign, take stock of the current traffic to your site and the leads and customers generated by similar campaigns in the past. For example: "Generate [number] leads focused on [topic/product] by [date].". Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Values.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Google, Lead Nurturing] Top 10 Demand Generation Resolutions for 2014
    Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically. Improve campaign measurement. Test more.
  • HINGE MARKETING  |  MONDAY, JANUARY 6, 2014
    [Google, Lead Nurturing] Lead Nurturing For Professional Services
    'Lead nurturing is often something of a mystery to professional services executives. That’s where lead nurturing has an essential role to play. Lead Nurturing Defined. This initial phase is often referred to as lead generation. Lead nurturing sits between these two phases.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Google, Lead Nurturing] 7 Marketing Resolutions to Start the New Year Right
    As Google Chairman Eric Schmidt outlined in this recent Bloomberg TV video , 2014 is going to be all about mobile. Making the look and functionality of your site the same on both desktops and mobile devices can go a long way in bringing in new visitors and leads and bettering your bottom line. 'The time has come. It''s 2014.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Google, Lead Nurturing] How to Optimize Your Emails for Mobile Devices
    89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. Lead generation and lead nurturing are two of the top priorities of any email marketer. Source: Google. 'One of the (true) stereotypes about inbound marketers is that we''re an analytical bunch. Confused?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Google, Lead Nurturing] 10 Essential Reports and Research for B2B Marketers
    While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. View the results.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 9, 2013
    [Google, Lead Nurturing] Why inbound for B2B Marketing?
    More than 2 out of 3 buyers are starting their journey with a Google search. Inbound is not just about hitting contacts and hoping for the best – it is about nurturing our leads through the funnel until they are ready to buy. Inbound marketing on average delivers 54% more leads than traditional outbound marketing.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 25, 2013
    [Google, Lead Nurturing] B2B Marketing: How to Measure Online Conversions
    The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 19, 2013
    [Google, Lead Nurturing] Earnest wins B2B Marketing Agency of Year at MI Awards
    Thanks also to some of our new clients, such as WorldPay, who we’re helping to deliver cut through lead nurture campaigns; and IRIS , who we helped rebrand and relaunch with a new website. 'Also scoops Best Technology B2B Strategy for Kaspersky. It''s been quite a 7 days.
  • NUSPARK  |  SUNDAY, NOVEMBER 10, 2013
    [Google, Lead Nurturing] SMB Marketing Automation: Getting Started with Content Strategy
    I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns.  The chicken and egg concept occurs when these platforms are in place, but not enough leads to support its use effectively until a steady stream of leads begin happening. . Content Plan.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Google, Lead Nurturing] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Determine goals:  sales; leads; brand building; product demonstration; education. Test offers with lead capture strategy. ' A B2B Video Marketing Strategy Overview. Why Video. Summary.
  • LOOPFUSE  |  FRIDAY, OCTOBER 18, 2013
    [Google, Lead Nurturing] Check out our Fall 2013 release!
    For example, you can dynamically create a list of all deals that go to “stale” or similar status and tie that to a retention or re-engagement lead flow. This makes a host of external integrations possible including to CRM systems for Google Docs by using awesome service Zapier or other systems that support webhooks.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Google, Lead Nurturing] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 8, 2013
    [Google, Lead Nurturing] To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
    Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. Let us know where you’ve been successfully converting leads with a comment below.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Google, Lead Nurturing] Social Media Marketing Tips for A/E/C
    Particularly in the A/E/C industry, some of the most effective methods of using social media are as a tool for thought leadership and industry expertise; networking and lead nurturing; and for recruiting top talent. An integral tool that will help you track your success is Google Analytics. Why It Makes Sense for A/E/C.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Google, Lead Nurturing] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. We’ve gone through and curated our best resources on “how-to” for each different social media platform so you can become a pro at using Facebook , Twitter , LinkedIn , Pinterest , and Google+. Lesson 1: SEO 101.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Google, Lead Nurturing] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. Google+. B Testing.
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Google, Lead Nurturing] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content. Social Media and Lead Generation: Know Your Measurements by Leigh Carver. 'Remember when Michael J.
  • WRITTENT  |  TUESDAY, SEPTEMBER 3, 2013
    [Google, Lead Nurturing] 13 Powerful Takeaways From the #Inbound13 Marketing Conference
    Content marketers of the future won’t just focus on blogs, but will also master the art of lead nurturing through email marketing , and collaborating with sales to create a comprehensive customer experience that’s totally likeable. Minutes – Check Google Alerts for Brand Mentions. Inbound Marketing. Be Remarkable. Be a Hero.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Google, Lead Nurturing] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. What’s more, they’re highly effective at increasing brand awareness, generating leads, engaging and educating customers and showcasing your organization’s industry expertise and thought leadership. Featured
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Google, Lead Nurturing] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. What’s more, they’re highly effective at increasing brand awareness, generating leads, engaging and educating customers and showcasing your organization’s industry expertise and thought leadership. Featured
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Google, Lead Nurturing] 9 Search Marketing Tips for Effective B2B Lead Generation
    Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. asked him how long it would take the prospect to lead the headline of the blog post. UNDERSTAND THE ANIMALS IN THE GOOGLE ZOO. Silence.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Google, Lead Nurturing] 32 B2B Marketers to Add to Your Google Plus Circles
    'Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Team lead for Social Media at CA Technologies. How so? Andrew M.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Google, Lead Nurturing] How To Extend B2B Marketing With Better Social Media Measurement Tools
    It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease. Google Authorship.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 6, 2013
    [Google, Lead Nurturing] 7 Keys to Successful Lead Nurturing Best Practices
    Give 3 to Sales and nurture the other 7 till they are sales-ready too. This is how you do lead nurturing best practices. Lead nurturing defined: The process of sharing valuable (to them) information to earn their trust so you become the preferred solution (over time.) What are lead nurturing best practices?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Google, Lead Nurturing] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    means it has more in common with Face the Nation than a typical Google Hangouts or Skype recording. In 2011, Jeff Ogden was invited to do a webinar on lead nurturing, sponsored by Act-On Software. New Emphasis on Sponsors – and sales ready leads! Sponsors were not getting enough sales leads. Nancy Duarte.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Google, Lead Nurturing] Lead Generation Effectiveness – What Works and What Doesn’t?
    'When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? You can read the original article at The Most Effective B2B Lead Generation Methods by  Ayaz Nanji. I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. What do you think?
  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Google, Lead Nurturing] How The Beatles’ Songs Optimize B2B Marketing Strategies
    'The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools.  Lead nurturing is a crucial way to engage prospects and turn them into leads over time, whether via email or calls.
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Google, Lead Nurturing] Which Format Is Right for Your Next Blog Post?
    How to Map Lead Nurturing Content to Each Stage in the Sales Cycle. What the Death of Google Reader REALLY Means. 'Choices are hard. And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can''t resist the list.
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Google, Lead Nurturing] From the Intern Desk: A Guide to Digital Marketing Acronyms
    CPL: Cost-per-lead; although quite similar to CPA (cost-per-action), CPL refers to the measurement of the cost of the acquisition of customers’ contact information, which can be used in lead nurturing campaigns. PPL: Pay-per-lead; refers to an online advertising model where payment is based solely on the number of leads.
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Google, Lead Nurturing] Social Media and Lead Generation: Know Your Measurements
    One of the most buzzed-about facets of social media is also one of the most overwhelming opportunities it offers: that of lead generation. To clear up some of the confusion, we''re publishing a three part series on how to use social media for lead generation. Correlating Social Success with Lead Generation.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Google, Lead Nurturing] What’s on Your Marketing Bucket List?
    Here are some other suggestions to consider for your marketing bucket list: Build a robust lead nurturing process. Optimize SEO to rank on the first page of Google or other search engines for a relevant search phrase. Develop a company-wide lead scoring methodology. The same mantra translates to your marketing career.
  • B2B MARKETING MENTOR  |  MONDAY, JULY 1, 2013
    [Google, Lead Nurturing] How HubSpot Nurtures Leads
    'Lead nurturing goes by many different names—drip email, marketing automation, conversational marketing, etc. Regardless of what you call it, this strategy can be a powerful lever to help you quickly move more leads through your pipeline and scale your marketing efforts. Take Your Lead Nurturing Beyond Email.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Google, Lead Nurturing] Social Media and Lead Generation: Befriending Your Audience
    One of the most buzzed-about facets of social media is also one of the most overwhelming opportunities it offers: that of lead generation. To clear up some of the confusion, we''re publishing a three part series on how to use social media for lead generation. 'Social media is a trend that''s not going away anytime soon.
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Google, Lead Nurturing] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    The result of this process is an increase in the number and quality of leads, as well as sales generated by a company''s marketing efforts. There are two primary types of marketing automation campaigns: drip marketing and lead nurturing. What Are Lead Nurturing Campaigns? Assign Lead Owner. Set Lead Stage.
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Google, Lead Nurturing] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    The result of this process is an increase in the number and quality of leads, as well as sales generated by a company''s marketing efforts. There are two primary types of marketing automation campaigns: drip marketing and lead nurturing. What Are Lead Nurturing Campaigns? Assign Lead Owner. Set Lead Stage.
  • THE POINT  |  WEDNESDAY, JUNE 26, 2013
    [Google, Lead Nurturing] Checklist: 5 Ways to Minimize Webinar No-Shows
    Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. Add to Calendar.
  • SYNECORE  |  MONDAY, JUNE 24, 2013
    [Google, Lead Nurturing] Why Non-Profits Need Inbound Marketing
    Facebook, Pinterest, Twitter, Instagram, Google+ and LinkedIn are great tools for sharing content and your non-profit''s message. 'An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Google, Lead Nurturing] 12 Essential LinkedIn Groups for B2B Marketers
    Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Online Lead Generation – 54,553 members. Google Analytics – 21,200 members. B2B Lead Roundtable – 14,216 members.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Google, Lead Nurturing] What is Hubspot? Marketing Automation Software Series
    Unlike other tools that leave marketers to rely on purchased lists, an existing database or other “outbound” efforts to generate leads, HubSpot helps marketers tackle the challenge of building their own database of quality leads head on. Converting those people into leads. Nurturing those leads toward becoming customers.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Google, Lead Nurturing] What is Hubspot? Marketing Automation Software Series
    Unlike other tools that leave marketers to rely on purchased lists, an existing database or other “outbound” efforts to generate leads, HubSpot helps marketers tackle the challenge of building their own database of quality leads head on. Converting those people into leads. Nurturing those leads toward becoming customers.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Google, Lead Nurturing] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. These components weren’t all – marketers also report improved lead generation, SEO, and better business partnerships. YouTube Is Social.
  • WRITTENT  |  FRIDAY, MAY 31, 2013
    [Google, Lead Nurturing] YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers!
    Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Content Curation for Lead Nurturing. It would be surprising for you to hear that content curation strategy may be your addition to lead nurturing. Marketing News
  • EB2BLEADS  |  THURSDAY, MAY 30, 2013
    [Google, Lead Nurturing] Integrated eCommerce Marketing
    The process of lead generation and lead nurturing for offline sales fits very well with online sales and the technology seemlessly integrates. If a business drives traffic to an online store, it should be growing its email list and measuring success in terms of both leads and sales. Sales are not a 1 hit deal. visibility.tv
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Google, Lead Nurturing] An Overview of Google Analytics Goals & Conversion Metrics
    It you’re monitoring Google analytics, you’re measuring goals.  Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Google analytics measures website activity, with the goal to track visitor behavior. 
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Google, Lead Nurturing] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 21, 2013
    [Google, Lead Nurturing] Why Should You Use Social Media in New Business Development?
    Social media is a great way to collaborate with potential buyers because of the tools like GoToMeeting, Google Hangout or other technologies that allow you to connect almost immediately to help answer a question or show them how to fix a problem. That’s great, but that only works if you’ve identified the potential sale.
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Google, Lead Nurturing] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    Jeff was kind enough to answer a few questions about content marketing, social selling, and how to get leads with both. define failure, or under-producing, as "not generating sales leads." Most are struggling to create leads with content because they''re measuring content over structuring or designing it. Awesome. Read on.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Google, Lead Nurturing] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers. So here are 3 reasons why ….
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Google, Lead Nurturing] Branding is Not Demand Generation. Stop Pretending That It Is.
    Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. Call it lead nurturing. B2B Marketing Branding Demand Generation direct marketing Lead Nurturing b2b demand generation No problem.
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    [Google, Lead Nurturing] 11 Clever Ways to Nurture Leads With Your Business Blog
    Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. That, my friend, is in the ''Close'' stage -- the stage of the methodology in which marketers are actively trying to nurture leads to a point of sales-readiness. That''s right! right?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Google, Lead Nurturing] Why Your Company Blog is Striking Out
    Join social networks such as Facebook, Google+, Pinterest, Twitter, and Stumbleupon  to share blog posts. Additional ways to promote the blog include the following: Include your blog posts in lead nurturing emails and email marketing campaigns for additional engagement. Save the Company Blog! Assign a Managing Editor.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 16, 2013
    [Google, Lead Nurturing] Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market
    The survey shows a continued gap between the needs of sales organizations and the ability of online marketing to deliver and nurture leads. In fact, 60 percent say that their greatest marketing challenge is generating more leads, while 55 percent say that reaching more of their target audience is their biggest challenge. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Google, Lead Nurturing] 10+ Essential Research Reports & Guides for B2B Marketers
    At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. Google Search Quality Guidelines. It’s an essential read for marketers that place an emphasis on their traffic from Google.
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