Biznology
MARCH 28, 2016
Your website, when done right, can be one of the most effective lead generation tools in your arsenal. To get those leads moving through the funnel, focus on creating a stellar user experience. Ever looked at the star ratings on an app in Google Play ® or iTunes ® ? Pay Attention to Color Choices. Like this post?
Biznology
DECEMBER 21, 2020
No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. The online world is becoming a more nefarious place by the day, and Google is doing everything it can to protect the digital audience. Here’s what you should know.
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Biznology
MARCH 23, 2018
Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Kudos to them. Budgets continue to shift to digital channels. Marketers are abandoning print and face-to-face channels in droves.
Biznology
JULY 2, 2018
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. Use Google display ads. Google lets you “describe” your ideal prospects with keywords and hunt them down all over the Internet.
Biznology
DECEMBER 2, 2019
B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. Business buyers are already using their Siri, Alexa, Hey Google and Cortana devices to identify potential vendors.
Biznology
MARCH 2, 2021
With all of that in mind, here are the five leading trends that you should use to your advantage in 2021. It used to be that customer touchpoints in the online and offline world were lead generators and a way to establish a line of communication with the prospect. Capitalizing on omni-channel sales.
Biznology
JANUARY 17, 2019
The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics. In addition, you’ll want to track paths through your most popular pages to see where they lead your visitors.
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