Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Metadata

NOVEMBER 16, 2017

And therefore, should absolutely be a part of a comprehensive marketing mix for any company going after B2B clients. The secret sauce in search marketing lies in customer intent. The first vehicle they turn to for their endeavor is of course Google. This is when she is ready to compare prices and companies.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    Know your prospects, use tools such as LinkedIn, twitter, Google alerts.  They Google topics of interest.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. And Google+ is. The RSS feed is: [link].

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Marketing Insider Group

JUNE 30, 2020

When it comes to your B2B content marketing strategy, you want to make sure you use several types of content and stay abreast of the trends in content marketing , so you can not only reach your audience through different channels but also offer them a variety of content that addresses all of their needs. Social Media.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40