The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. While it helps marketers like you define their target audience, it can also help sales reps qualify leads.