The Point

MARCH 7, 2019

More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. Landing pages, for example.

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

JANUARY 24, 2017

Make the call to action an “add to calendar” link or design a custom landing page promoting all your events at the show and how to sign up. Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.).

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

SEPTEMBER 1, 2009

The Thank You Page is the forgotten child of online marketing. As the place to send prospects once they’ve filled out your registration form, most thank you pages host the content on offer, a Google conversion code, a link to the corporate Website, and little else. But is that a missed opportunity? [.].

Landing Pages 100

Landing Pages Marketo Demand Generation Tagging 100

The Point

JUNE 8, 2016

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

SEPTEMBER 23, 2015

But don’t think that simply placing a row of social icons at the top of your main blog page is enough. With the right plugin, you can choose when to launch the pop-up window – for example, when a visitor visits a certain number of pages, or leaves the blog, or clicks on specific content. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

JANUARY 31, 2011

Improved landing page effectiveness. So it adopted an A/B test strategy with the campaign’s landing pages, testing new copy or design (never both) head-to-head against the existing pages in order to increase the number of conversions. Expanded the scope of the campaign to include other search engines.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

NOVEMBER 20, 2015

. – Paid search advertising on Google via the new “customer match” program. – Real-time Web personalization to deliver account-specific or industry-specific content on campaign-specific landing pages or on the advertiser’s main Website.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

MAY 18, 2016

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

Paid Search Agency 113

Paid Search Agency Adwords B2B Click Rate 113

The Point

MARCH 16, 2010

In Google, negative keywords can be deployed at the both the campaign and ad group level. At the ad group level, use negative terms that are specific to that particular product group, industry, or landing page, but that might not apply across the entire campaign.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

JANUARY 13, 2017

The best way to expand your SEM offer strategy, therefore, is to set up separate campaigns with separate and distinct offers, keyword groups, and landing pages: • a demo or trial campaign focused on brand, product, or category keywords. • an “early stage” campaign focused on pain points, problems, and opportunities.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

The Point

AUGUST 23, 2016

Stress how easy it is to get to the location – heck, offer valet parking – and include a link to a Google Map. Not everything has to fit on an email – a more detailed agenda or speaker info is great landing page fodder and could help you close the deal. (Visuals are key to highlighting the appeal of field events).

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

The Point

JANUARY 12, 2023

Marketers will be rushing to figure out Google Analytics 4 (GA4), how it’s different, and what’s important. The current fixation on bounce rate and time on page will be replaced with a focus on events, to better show true engagement and performance. . — Lynn Dodds, Vice President Creative Services.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Our experience indicates that a visual element serves to highlight the offer on the page, as well as making the asset more “real” and tangible. Increased Developer Productivity. Download Now. or even better, show a cover image or icon.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

FEBRUARY 16, 2017

Add the offer to the ad rotation in your Google AdWords campaign. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.) Or Option 2: • Send an email to your database. •

Email Marketing 223

Email Marketing Campaigns Banner Ads Work Management 223

The Point

JANUARY 6, 2014

It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Use more infographics. Infographics don’t always command respect.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100