Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

ClearVoice

JUNE 22, 2022

CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK Keywords have various search intents attached to them. Some keywords help searchers obtain information about a specific topic.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Launch Marketing

OCTOBER 18, 2023

Keywords: Each page of your website should focus on a certain keyword. Include your keyword in the H1, H2s and throughout, but be careful not to overoptimize. This can be a negative signal to Google or other search engines that you are trying too hard. It often includes your company name as well.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Informational keywords. White paper.

Keywords 88

Keywords Intent Resources Top of Funnel 88

NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. The benefits of adding the proper negative keywords to your paid search accounts are obvious: Your ads will show to prospects most likely to click on them.

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

Moz

MARCH 11, 2021

The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. We are a B2B digital marketing agency, and today I want to talk about selecting meaningful B2B SEO keyword targets and the process and steps you can take in your own keyword research. Gather seed list.

Keywords 60

Keywords Top of Funnel SEO B2B 60

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Bottom funnel.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Content marketers can use keywords in a whole new way — to answer questions — to become the one Google suggests when potential customers are out and about. And much more.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Scoring 64

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. It should never be skipped or overlooked.

Marketing AI 120

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 120

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

NuSpark Consulting

JULY 5, 2016

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. This is mostly likely to happen when the keyword query, ad, and landing page offer are all aligned. AdWords allows you to compare results between Google and partners. Query — I need this. • Device Management.

Adwords 100

Adwords Cost per Acquisition ROI Google 100

Zoominfo

AUGUST 26, 2018

The second page of Google. White papers. Keyword stuffing. What’s the best way to build a comprehensive keyword list? Did you hear about the new strategy where companies collaborate with ill celebrities? It’s called influenza marketing. It’s really going viral. . Why didn’t the marketing couple get married?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Launch Marketing

JANUARY 26, 2022

Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper. It’s also common to use something such as Google Tag Manager to implement this code. the campaign, ad and keyword that resulted in the conversion).

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. They used tools like Semrush and Google Ads and researched among distributors, customers and competitors.

Case Studies 75

Case Studies Case Study Studies Buy 75

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. High-quality content that addresses the needs of your target audience is likely to be shared more and to rank higher on Google’s search engine. However, keyword usage isn’t the only SEO tactic in the book.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Marketing Insider Group

JANUARY 27, 2020

Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. Google Keyword Planner: This free tool allows you to find the right words to focus your content around. We tricked you!

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. It’s important to understand where and how your keywords are being leveraged to best reach a target audience. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

NuSpark Consulting

SEPTEMBER 23, 2012

Now, you can add remarketing options by using Google Analytics data. . Remarket to audiences by event action (white paper downloads, case study downloads, video views, newsletter sign-ups). Keyword Remarketing. Remarket to audiences based on what keywords prospects use to find your website.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

Tomorrow People

NOVEMBER 21, 2017

Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible. Know the keyword and SEO tactics that help improve your audience effectiveness in social channels. Keeps content varied. Provides more audience insight.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Launch Marketing

JULY 28, 2021

Google, tell me what the content marketing landscape looks like.”. Many of us have asked Alexa, Siri, Google or any other voice assistant device to tell us the weather or give us information we need in a crunch like how many cups go into a gallon. Download our white paper that covers how to elevate CX with personas, content and more.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Webbiquity

MARCH 31, 2022

That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Launch Marketing

DECEMBER 14, 2022

Using analytics software , such as Google Analytics, can show everything from page views to conversions and more. Did they search more generic, broad keywords? Did they search long-tail, specific keywords? These are distinct metrics in showing what was most popular among your audience and what was not.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Martech

FEBRUARY 20, 2024

At the same time, look for the most popular keywords in your industry and make sure your business has content covering those topics. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Circle Studio

AUGUST 23, 2018

In order to rank highly for certain keywords or subject matter, your website must have sufficient content that speaks to those specific subjects. Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

The Point

MARCH 16, 2010

One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. In Google, negative keywords can be deployed at the both the campaign and ad group level. Have suggestions for other useful negative keywords? job openings. job search. employment. inexpensive.

PPC 100

PPC Keywords Campaigns SEM 100

Navigate the Channel

MAY 7, 2021

The truth is that many decision-makers look to Google when it comes to whom they’re going to do business with. Instead of a colleague referring your business to a potential lead and that customer finding nothing on Google, an optimized website will allow them to see who you are quickly and effectively. The biggest tool they use?

B2B Marketing 73

B2B Marketing SEO B2B Paid Search Agency 73

NuSpark Consulting

AUGUST 23, 2018

The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. We compare that statistic to Company Z’s investment in content to determine their ROI.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Navigate the Channel

JUNE 17, 2022

It all comes down to the buyer’s journey and keywords for SEO. Evaluate Keyword Relation to Journey. What keywords do people use at these three stages? These keywords are also often transactional, such as the words “buy,” “get,” “contact,” “price,” and “discount code.”

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

PureB2B

MARCH 28, 2022

Stand out from the competitors by developing keywords that best define the solution you’re marketing. Healthcare technology is one of the more commonly searched solutions on Google, mainly because of the variety of needs the search engine can help address. This very reason is why white papers and ebooks perform so well.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Contently

MAY 26, 2020

Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth. ” These keywords are likely to attract people who are good customer fits for Contently.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214