Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. This lets you track up to three keywords and 2,000 mentions each month.

Tools 111

Tools Brand Identity Branding Enterprise Management 111

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. He actually said to me, “No one searches at Google for a recruiting firm.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Biznology

JUNE 22, 2017

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Not anymore. What exactly are hashtags? Like this post?

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Paid Content 130

Paid Content Tools Brand Identity Branding 130

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. B2B brands are looking to tap the increased social media penetration for generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Zoominfo

MARCH 3, 2019

Sprout Social. Sprout Social is a comprehensive social media platform that offers a variety of social listening capabilities. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company. Google Alerts. It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. But then Google went into social media with Google+. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. It noted that “visitors from Google and Twitter spent 1.3x

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Webbiquity

OCTOBER 11, 2022

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Use Social Media Platforms to Your Advantage. Improve Your SEO. Partner With Influencers.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. Google knows this. It’s also common to see TikTok videos appear in Google results.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

Go Beyond SEO

APRIL 26, 2023

As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries. Professional Environment: As a professional networking platform, LinkedIn provides a more business-focused environment compared to other social media platforms.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries. Professional Environment: As a professional networking platform, LinkedIn provides a more business-focused environment compared to other social media platforms.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

SocialPilot

DECEMBER 6, 2023

Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist. I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Why should a business get you to consult on their social media strategy? Let’s face it, in this day and age they’re also likely to check your social media channels.

Personalization 89

Personalization Brand Identity Branding Tips 89

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 100

Twitter Traffic Ad Building Tips 100

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Make sure to comply with Twitter’s contest rules.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Anyword

OCTOBER 4, 2021

You can exchange backlinks and generate traffic for SEO and rank better in google search. You can network with different authors for a change. Go Out & Socialize. That should include networking events, business expos, trade shows; you name it. Google AdWords. you target their specific keyword intent.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

Sharpspring

OCTOBER 11, 2021

Social listening matters! These days, brand monitoring and social listening is something that can and should be automated. These days, brand monitoring and social listening is something that can and should be automated. No need to search Google or Twitter every day to learn who is talking about you online.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Hubspot

JUNE 5, 2019

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. In exchange, the ad is added to the search engine's database, which displays the ad whenever the content matches a visitor's searched keyword.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Search engines, like Google, value these endorsements and use them as an SEO ranking factor.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media. Comprehensive.

Social Media 144

Social Media Research Social Marketing Media 144

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Sprout Social

MAY 11, 2021

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. Because just as social media has evolved in recent years, so has the sales profession itself. Add a high-quality headshot.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98