Moz

SEPTEMBER 20, 2020

They’re sitting on stellar content that simply isn’t ranking for their target keywords. Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. Google cares about search intent.

Intent 75

Intent SEO SERP CMS Development 75

seo.co

OCTOBER 29, 2021

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Keyword Research & Content Gap Analysis. Keyword search volume analysis.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Google Analytics. Your goals should be specific, so you can have an objectively comparable number for your data.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Biznology

JANUARY 13, 2015

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. You’ve a Chequered Past.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Paul Gillin

JUNE 24, 2010

It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” There’s also a third vital term: Money.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28