You’re doing a terrible job with search and social
JANUARY 13, 2015
The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Google hates abandoned content. You’ve a Chequered Past. And why?
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. Furthermore, some of these are virtually worthless for search (e.g. Fresh content.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. 90) URL.
How to Calculate Social Marketing ROI
JUNE 24, 2010
It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Annual.
MAY 18, 2010
Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. What URL is that video directing its traffic to - does it follow a natural progression. The operative word in that last sentence is “start. Sub domain?