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You’re doing a terrible job with search and social


The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Google hates abandoned content. You’ve a Chequered Past. And why?

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content.

The Ultimate Dictionary of Marketing Terms You Should Know


For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. 90) URL.

60 Marketing Acronyms Every Industry Pro Should Know


Examples:, Google. GA: Google Analytics. service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. The information encoded by QR codes can include text, a URL, or other data. URL: Uniform Resource Locator.

How to Calculate Social Marketing ROI

Paul Gillin

It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Annual.

ROI 57

62 Experts Share Their #1 Actionable SEO Technique


You’ll get some good links and exposure, which will open up doors for other links and more exposure, and Google will take notice. Text transcripts of interviews you do with leaders in your topic focus are a terrific way to get keyword-rich content on your site. have used transcripts to create keyword-rich blog posts for many years. Optimize CTR from Google Search Results.