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You’re doing a terrible job with search and social


The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Google hates abandoned content. You’ve a Chequered Past. And why?

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content.

18 Productivity-Boosting Bots for Marketers


For example, the Giphy bot responds to keyword commands to pull up a carousel of animated GIF images that you can send to other Slack users, instead of making you search for them yourself: Messenger. Scaning URLs and IP addresses within these conversations. Employee satisfaction is no laughing matter. There have been some mixed responses to this phenomenon. Slack. Free | Slack.

The Ultimate Dictionary of Marketing Terms You Should Know


For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. 90) URL.

How to Build a Perfect B2B Product Page


They clearly state their differentiator without tearing down any individual competitor, and they back root their claims in data -- customer satisfaction rates, number of URLs indexed, and so forth. That''s why search rank and SEO analytics like number of keywords and inbound links are important to track for product page success. Today''s buyer is self driven. Can I afford it?

Content SEO

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Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. What URL is that video directing its traffic to - does it follow a natural progression. The operative word in that last sentence is “start&#. Sub domain?

62 Experts Share Their #1 Actionable SEO Technique


You’ll get some good links and exposure, which will open up doors for other links and more exposure, and Google will take notice. Text transcripts of interviews you do with leaders in your topic focus are a terrific way to get keyword-rich content on your site. have used transcripts to create keyword-rich blog posts for many years. Optimize CTR from Google Search Results.