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| | BIZNOLOGY
JANUARY 13, 2015 [Google, Keyword] You’re doing a terrible job with search and social
The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Google hates abandoned content. You’ve a Chequered Past. And why?
| | WEBBIQUITY
DECEMBER 5, 2011 [Google, Keyword] Six Ways to Search-Optimize a Blog
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. Furthermore, some of these are virtually worthless for search (e.g. Fresh content.
MARCH 10, 2016 | HUBSPOT
[Google, Keyword] The Ultimate Dictionary of Marketing Terms You Should Know
JANUARY 13, 2015 | BIZNOLOGY
[Google, Keyword] You’re doing a terrible job with search and social
JANUARY 5, 2015 | MARKETING ACTION
[Google, Keyword] 87 New (Really) Marketing Automation Stats
JUNE 19, 2014 | HUBSPOT
[Google, Keyword] 60 Marketing Acronyms Every Industry Pro Should Know
SEPTEMBER 9, 2013 | HUBSPOT
[Google, Keyword] How to Build a Perfect B2B Product Page
DECEMBER 5, 2011 | WEBBIQUITY
[Google, Keyword] Six Ways to Search-Optimize a Blog
| | HUBSPOT
MARCH 10, 2016 [Google, Keyword] The Ultimate Dictionary of Marketing Terms You Should Know
For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. 90) URL.
| | PAUL GILLIN
JUNE 24, 2010 [Google, Keyword] How to Calculate Social Marketing ROI
It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Annual.
| | HUBSPOT
JUNE 19, 2014 [Google, Keyword] 60 Marketing Acronyms Every Industry Pro Should Know
Examples: Salesforce.com, Google. GA: Google Analytics. service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. The information encoded by QR codes can include text, a URL, or other data. URL: Uniform Resource Locator.
| | MARKETING ACTION
JANUARY 5, 2015 [Google, Keyword] 87 New (Really) Marketing Automation Stats
We have not changed the URL to keep the integrity of inbound links. DemandGen, Customer Marketing: Improving Customer Satisfaction & Revenue Impact , Oct 2014). Of those, 71.6% use Google. Sites listed on the first Google search results page generate 91.5% of all traffic from an average search. Chitika Insights, The Value of Google Result Positioning , Jun 2013).
HUBSPOT | MONDAY, SEPTEMBER 9, 2013 [Google, Keyword] How to Build a Perfect B2B Product Page
They clearly state their differentiator without tearing down any individual competitor, and they back root their claims in data -- customer satisfaction rates, number of URLs indexed, and so forth. All accessible through free Google Analytics reports, a combination of page views, time on page, and bounce rate can give you a basic check-up and diagnosis of how your content is working to attract and engage visitors. That''s why search rank and SEO analytics like number of keywords and inbound links are important to track for product page success. Can I afford it? MORE >>
DELICIOUS B2BMARKETING | TUESDAY, MAY 18, 2010 [Google, Keyword] Content SEO
Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. MORE >>