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The 14 Best Content Planning and Research Tools

Webbiquity

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. 1) Google Scholar.

Planning 145
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? All publicly available data is fair game.

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4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Google is way too smart at this point to reward black hat SEO practices, but bad SEO can also taint a company’s brand. 3: Keyword Stuffing. That’s because the era of SEO keywords is dead.

Tactics 164
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Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Moz

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. This isn’t the Google Page Rank number, but instead the Page Rank within this graph alone.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

Think mailers with specific incentives and creative ads that launch before YouTube videos. Your brand might choose to partner with a PR agency to literally market your marketing. Hire a PR firm to keep tabs on how you’re being seen by the public and listen to their suggestions for amplifying your reach. Keyword portfolio.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Google Review Count: 192. 1) Google Alerts.

RSS 229
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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Google Review Count: 391. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Google Review Count: 228. Sample review: “You can re-purpose some of your best content for Medium.com. Google Review Count: 141. Google Review Count: 377. Pricing: free.