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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? All publicly available data is fair game.

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7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark Consulting

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

Think mailers with specific incentives and creative ads that launch before YouTube videos. Think of these folks as the masons forming the foundation for your marketing outreach. Keyword portfolio. A content agency can report on monthly search volumes, keyword segmentation and keyword rankings specific to your brand.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Think of it this way: Your content plan is made of building blocks (assets, reports, outreach) chosen based on the goals outlined in your content strategy. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Loving these questions?

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Below are three sample content strategy examples. Build backlinks through guest posting to increase rankings for the keyword “self-service last-mile deliveries” and boost organic traffic by 90%. It includes information like keywords, topics, and related topics to ensure every piece contributes to marketing goals.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Google Review Count: 391. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Google Review Count: 228. Google Review Count: 141.