Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Since my main focus is on B2B, I’ll stick to that. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MAY 25, 2010

Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page. And as we know, Google loves blogs. Those stories are rich in the keywords that customers use.”. The secret is the lack of competition. Cahill approaches his job with a reporter’s eye. Listening is a key skill.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

MARCH 24, 2011

The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. You #keyword #spammer #you.” I have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge. I agree completely.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

AUGUST 9, 2012

Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 24, 2010

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better.

ROI 50

ROI Paid Content Social Marketing Webcast 50