LeadSloth

JULY 14, 2009

Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3 Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2)

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

AUGUST 11, 2009

Same goes for keywords. For B2B keyword and ad testing, we tread with a bit more caution. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. The Inbound Marketing Automation tools have a lot of useful features, such as: Keyword research : find out which keywords to optimize for.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100