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Customer Experience Matrix

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Not the CDP Daily News

Customer Experience Matrix

June 19, 2018 Google Invests $550 Million in Chinese E-Commerce Merchant JD.com Source: GlobalNewswire Just in case you had doubts that Google is serious about competing with Amazon in retail, consider this: Google just invested $550 million in Chinese e-commerce merchant JD.com.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. The system also does keyword research and click fraud identification. It compares this with the clients’ target cost per actions to determine where they are over- or under-investing.

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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages. Pardot added features for search marketing. Data comes from several sources.

Act-On 120
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Nimble Adds Social Data to CRM

Customer Experience Matrix

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. That might not sound like much, but in practice it’s pretty darn slick. Here’s how it works.

CRM 120
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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Openprise also integrates today with Google Apps and the Amazon Redshift database. Parsing can scan a text block for keywords and extract them. Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems.

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Autonomy Ultraseek Argues There's More to Search Than You-Know-Who

Customer Experience Matrix

One challenge facing search vendors today is the dominance of Google. I hadn’t really given this much thought, but reading the white paper “ Business Search vs. Consumer Search ” (registration required) from Autonomy ’s Ultraseek product group, it became clear that they are finding Google to be major competition.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Results can be categorized and filtered based on author popularity (a 0-10 score based on audience), author demographics (age and gender, where known), domains, sources, and keywords. Additional reports show word clouds with themes, which can be derived from keywords or more advanced semantic analysis.