Crimson Marketing

JANUARY 23, 2015

The problem is Google and other search engines are moving more and more towards personalized search results. What you see on Google search will be very different from what I see when searching terms as simple as “running shoes.” Finally, Google gives less and less keyword data in their marketing analytics.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

AUGUST 25, 2015

Length & Limit – T his question comes up all of the time, “Do Google & Bing have a set parameter?” Pick 1 or 2 keywords or keyword phrases and link them to other pages. Use simple words and do not show the depth of your vocabulary. Where jargon should be used, use it. ” The answer is no.

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

JULY 25, 2013

It can be as easy as setting up Google alerts to help keep track of activity. Include keywords in your industry and most importantly you and your business’s names. It is important to use all of your resources: IT, legal, finance and marketing departments each have their own monitoring capabilities.

Branding 100

Branding Brand Identity Domain Social Media 100

Crimson Marketing

OCTOBER 15, 2015

“It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.”

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. ” Now you can optimize your content and identify the best keywords to engage a wider audience. Key metrics you want to be able to measure are: Brand Awareness.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

OCTOBER 21, 2013

Google Authorship. All of your authors need Google+ profiles. Use long-tail keywords. Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey. Examine competitor backlinks. Post as a guest on high-ranking sites.

Long Tail Marketing 100

Long Tail Marketing SEO Marketing & Strategy Domain 100