Biznology

JANUARY 4, 2016

Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. I know how awful that was. But what are you doing about it?

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Keywords Social Media Research Long Tail Marketing 80

Biznology

AUGUST 15, 2017

OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag. Remember, all anybody knows about any of your pages — including Google’s spiders and bots — is the title of your pages.

CMS Development 210

CMS Development Google Blogspot SEO 210

Biznology

OCTOBER 4, 2012

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. The main cultural challenge is what I call the keyword land grab.

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Keywords Allocation Paid Search Agency Adwords 80

Biznology

MARCH 8, 2018

After striking out with LinkedIn search, I searched in Google. And I’m a power user of Google. Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Search engines organize content in their indices by keywords.

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Wikipedia Keywords Linkedin Search Marketing 208

Biznology

SEPTEMBER 26, 2017

In this case, Restoration Hardware was throwing buckets of cash at Google AdWords by bidding on 3,200 keywords , none of which were converting save those 22 misspellings. As a direct result of the waste, Restoration Hardware’s CEO, Gary Friedman , dumped his entire Google AdWords campaign. Like this post?

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Adwords Google Paid Search Agency Campaigns 99

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

NOVEMBER 2, 2016

Google announced in September that their most recent Penguin release will be their last. For the uninitiated, Penguin is a four-year-old initiative that Google introduced to directly reduce spammy websites in the search results. So, does this final release mean that there is no more for Google to do to curb spamming?

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PageRank Google Analysis Keywords 0

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains.

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SEO Lead Scoring Lead Ranking Keywords 217

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

MAY 21, 2012

If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness.

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Keywords Advertising Mediums Small Business Marketing Advertisements 80

Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

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Google Advertising Agencies Cross-Selling SEO 80

Biznology

MARCH 6, 2017

For the pages that rank well for target keywords, look at the following: Organic search referrals – ideally you should be getting a decent amount of referrals from the pages that rank well. Ask yourself if you have the appropriate keyword targets. Do you have a right to win for those keywords or are you a fish out of water?

Lead Ranking 159

Lead Ranking Lead Scoring SEO Cross-Selling 159

Biznology

NOVEMBER 11, 2011

Wow, there is quite a bit of buzz around Google+ business pages. So what’s my take on Google+ business pages? Just Google “Google+ business pages” and choose from the hours old sage advice of anyone who has the Google juice to sit at the top of the SERP’s at the time of your search.

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Google SERP Internet Marketing Buzz 80

Biznology

JULY 21, 2017

Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. The end goal is to have your main site rank for those important keywords.

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Acquisitions SEO Domain Guidelines 146

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

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Google SEO Adsense PageRank 80

Biznology

MAY 18, 2011

Either way, today I want to share with you how I explain search keywords to new search marketers, by helping them connect the new concept of keyword research to their old concept of market segmentation. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".

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Segmentation Keywords Search Marketing Wikipedia 80

Biznology

OCTOBER 10, 2018

Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” ” Back in 2003, it was a critical insight, that Google searches were actually a way of understanding what people wanted, what they were interested in, what they wanted to do. Do you look at your site search keyword list?

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Consulting Intent Keywords Search Marketing 146

Biznology

NOVEMBER 21, 2010

You probably don't think much about whether you enter singular or plural versions of your keywords into the search box, but we're starting to see reasons why search marketers should care what searchers do. In the old days, both forms of keywords usually yielded the same search results, but not any more.

Keywords 80

Keywords SEO Tagging Search Marketing 80

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Today, Google prioritizes the quality and relevancy of your website.

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Domain Branding Brand Identity SERP 129

Biznology

MAY 29, 2018

There are a variety of 3rd party modules that can automatically optimize site content and site images in the background after setting up these plug-ins and integrating them into Google and Bing Webmaster tools, etc. This also includes linking, keywords, etc. Writing for SEO. Writing Copy for Search. Also, writing content for search.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

JUNE 9, 2015

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt. Google Search has a lot of eccentricities. One explicit keyword phrase for your identity and one explicit URL for your website.

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Google Domain Tagging Analytics 80

Biznology

JULY 2, 2018

Use Google display ads. Google lets you “describe” your ideal prospects with keywords and hunt them down all over the Internet. Use their keyword planning tool to generate likely phrases from your website and those of your competitors. Ask for referrals.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

NOVEMBER 5, 2013

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

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Spending Paid Search Agency Google SEO 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. How do you navigate Google Analytics. And less may be more.

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Marketing Analytics Tools Analytics Google Planning 80

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen.

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Paid Content Google RSS SEM 80

Biznology

DECEMBER 21, 2020

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. The online world is becoming a more nefarious place by the day, and Google is doing everything it can to protect the digital audience. Here’s what you should know.

Lead Ranking 197

Lead Ranking Lead Scoring SERP Mobile Marketing 197

Biznology

APRIL 9, 2018

Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. SEO based on keyword research is the first step in responding to this need. Diving deeper with intent modeling.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

NOVEMBER 25, 2019

Essential aspects of marketing and advertising and even customer service have always been extremely hands-on and took a lot of work—especially if you have taken the time to get your app into a number of app stores across a number of platforms such as Apple iOS and Google Android. At least for me. I didn’t know.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

DECEMBER 7, 2017

Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose. If you’ve been focusing on keyword optimization and the results you want aren’t there, you should turn to some other things to significantly improve your SEO. Optimize your images. Include outbound links.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

OCTOBER 6, 2016

The conversation usually goes something like this: Client: We’ve done keyword research and we decided that there is a really important keyword that we have been completely missing, so we build a new page and optimized it, but it’s not ranking. So, the searcher wants more than one page and Google knows how to deliver it.

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Optimization SEO Keywords Google 134

Biznology

APRIL 12, 2017

The importance of keywords. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. How to use keywords. Rule number one is to publish content relevant to the keywords you want to rank for.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. It’s a common misconception that whenever Google releases a new update – be it Panda or Penguin – SEO becomes more complicated. 2: Not all keywords are created equal. 1: You will rank where you deserve to rank. 4: Mobile is critical today.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

JUNE 22, 2017

LinkedIn has become one of the most prized search engines and it plays nicely with Google ’s search algorithms. When you Google search a topic, you will notice that content from LinkedIn will appear near the top of your search results. In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

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Linkedin Cross-Selling Social Networks Keywords 137

Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Let’s say that you are using Google Site Search now. Most search engines have the potential to deliver better results than Google Site search, but they also need a lot more care and feeding.

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Clickthrough Elasticity Click Rate Sample 137

Biznology

FEBRUARY 16, 2012

Yesterday, we talked about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site.

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Google Conversion Wikipedia Sales Qualified Leads 80

Biznology

APRIL 3, 2017

They’re still trying rank higher in Google with this venerated SEO technique. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? And then share it.

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Process Ad Building Link Building PR 151