Act-On

SEPTEMBER 24, 2023

We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. When a user searches for a keyword, you want to show up in the search engine results and do so with a title that’s so enticing they can’t help but click it.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

FEBRUARY 26, 2024

Google search ad placements, among others, require a careful bidding strategy. Blocklists can also include keywords or products to exclude from campaigns. What is a Keyword? A keyword is a specific word or phrase that advertisers in paid search or contextual ads use for targeting. What is a Bounce Rate in Advertising?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

NOVEMBER 7, 2023

For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Google and other ISPs check alt-text to make sure it matches the content of an image. Descriptive is the watchword here: don’t try to stuff the alt text with keywords or marketing messages.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187