used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications. MORE >>

'When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. Google Keyword Tool is a great tool to find monthly search volumes, average cost-per-click (CPC), analyze the competitive nature of a specific query, find additional keywords, a quick snapshot of seasonality, and more!… … Read the rest The post Google Keyword Tool vs.Traffic Estimator: How Do They Differ? This can be very frustrating! appeared first on Fathom. MORE >>

We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? One factor that can often be overlooked when choosing the right keywords is the keyword intent. While a keyword may seem valuable on the surface (i.e., Here are four ways to evaluate keyword intent: 1. It’s easy to look at the sites appearing for a specific keyword, but you should also look at the type of content being shown. Google Instant. Search Result Content. Quora. MORE >>

Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Google’s starting bid price for a keyword is $0.05, though few keywords actually sell at that price. Google AdWords is an auction-based marketplace where advertisers bid on keywords for top placement in the search results. The more popular a keyword is, the more competition there is for it. In the U.S., MORE >>

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Like I said, probably years ago. MORE >>