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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

Safari and Firefox already do so—and Google plans to follow by 2023. Landing page strategy is shifting: What still works and what doesn’t? Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. The most successful marketers are working with AI—here’s how you can too.

Jigsaw 144
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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. This is why long copy works.” Editorial Director.

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HTTP vs. HTTPS: An SEO Guide for 2022

Brightedge

At its international developer conference, Google I/O , in 2014, Google called for “HTTPS everywhere.” The push for a secure web sits at the heart of Google’s philosophy and directly impacts its search algorithm. SSL and TLS - HTTPS relies on secure socket layers (SSL) certificates to work. Is HTTPS a Ranking Factor?

SEO 52
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Using AI-powered predictive analytics to time your next move

Martech

If you’re in B2C,” said Penn, “you know the time between early November and January 1, you’re going to be working double shifts.There’s seasonality to that…But, depending on the product, the reverse might be true. If you don’t have enough data, predictive analytics tends not to work. Why is that the case?

Analytics 135
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Minification and SEO: The Complete Guide

Brightedge

This is relevant for SEO because Google incorporates speed as a key ranking factor, to the point where it provides dedicated tools (mainly in the form of PageSpeed Insights and the associated API) for web admins to monitor the performance of their pages. Minification: An Essential Piece of the SEO Jigsaw Puzzle.

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Enhancement Round-Up Q1 2021

Lead Liaison

™ from the Apple App Store or Google Play Store. Click to test our most recently released activations, available now: Sliding Puzzle , Jigsaw Puzzle , Swervy Bird , Rearrange Words , and our premium activation: Waypoints. Not yet a client? Schedule a demo here! MARKETING ACTIVATIONS: Games, Improvements & Updates. .

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ActiveConversion Review - SMB Lead Management

LeadSloth

It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw. The form builder works different from some higher-end systems that actually host the entire landing page for you. Have you worked with ActiveConversion?