4 Key B2B Mobile Marketing Takeaways from #SESNY
KoMarketing Associates
MARCH 30, 2012
85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile device usage reports (example: Google Analytics dashboards ), including overall numbers, comparison between desktop usage, and breakdown of top devices.
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