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Data Privacy Marks the End of Digital Feudalism

Content Standard

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. Content-fueled initiatives such as organic search, organic social, email, and on-site personalization. Not convinced? What’s not?

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

This could be said for both broader B2B marketing goals and specific mobile site or application goals. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity. Here are four key takeaways from those sessions. Avoid Assumptions.

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Banner Ads Work; Really

NuSpark Consulting

Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. The above is true of a b2b message as well.

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MarTech Europe agenda posted — alpha rate expires next week

chiefmartech

An amazing joint keynote from the Global Consumer CIO of Unilever and the Global Chief Strategy Officer of SapientNitro on “Digital Transformation: Getting It Done and Getting It Right” Candid interviews and open discussions with leading marketing technology vendors such as Adobe , Google , IBM , Marketo , Oracle , and Salesforce.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. How to Get Listed In Google Local Map Ads by PPC Hero. ** 5 Stars.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Remember your site content needs a good balance between the needs of human readers and those of search engine robots (bots).

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. ” In a couple of days, I did a complete content audit of our site. In adding that to the site, we were giving it back the vitality that it needed.