4 Key B2B Mobile Marketing Takeaways from #SESNY
KoMarketing Associates
MARCH 30, 2012
From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. Time on device versus time on desktop are different.
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