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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. Time on device versus time on desktop are different.

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Banner Ads Work; Really

NuSpark Consulting

Yet, at optimal levels of reach and frequency, brand awareness increases, desire increases, and sales increase. Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. The above is true of a b2b message as well.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

The most frequent complaint that I have heard in the past year from my industrial clients is that their sales cycle has become longer, more complex and increasingly difficult to get on the buyer’s radar screen until it is too late. I have included my take on each step. The steps are: 1. Think: Reflect on the origins of your offering.

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Cameron: We sell products that can be bought online directly from our website, as well as products that need to be customized by speaking to a sales representative.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Source ). .

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Top 25 Content Types for Inbound Marketing

ClearVoice

Seeing one last glowing recommendation can turn a lead into a sale. Google shares a case study about its client , Swarovski. In the study, we learn that Shopping Ads and Google Images were utilized to create a mobile-rich experience for the retailer, growing online sales by 50 percent, year over year. Customer stories.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Long-form informative articles cater to potential leads who do “informational” search queries on Google. Seeing one last glowing recommendation can turn a lead into a sale. Google shares a case study about its client Swarovski. Google also looks at YouTube videos for the “suggested clips” rich snippet.