Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Conductor

OCTOBER 14, 2019

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. ” We all have a bias towards our own opinion that often leads us to say, “I know what’s right,” or “I know what’s best.”

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Conductor

DECEMBER 3, 2019

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. So we went in search of a tool that could help quantify our efforts, and that tool was Conductor.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . It’s too simplistic. . So, what is the hold up? . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

ClearVoice

JUNE 20, 2022

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Long-form informative articles cater to potential leads who do “informational” search queries on Google. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52