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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. How to Get Listed In Google Local Map Ads by PPC Hero. ** 5 Stars.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Jason Heller , the global lead of digital marketing operations & technology at McKinsey & Company, will show you how to acheive personalization at scale with the integration of multiple platforms, a bespoke customer data platform, and dash of data science to power decision-making. e.g., machine learning. Accountability through data.

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. ” We all have a bias towards our own opinion that often leads us to say, “I know what’s right,” or “I know what’s best.”

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Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. So we went in search of a tool that could help quantify our efforts, and that tool was Conductor.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . It’s too simplistic. . So, what is the hold up? . .

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Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Long-form informative articles cater to potential leads who do “informational” search queries on Google. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study.