Webbiquity

APRIL 7, 2010

Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. New Research: Paid Search Builds Branding by ClickZ. by Search Engine Journal.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

chiefmartech

SEPTEMBER 19, 2016

He will present original research that used machine learning to compare the main enterprise marketing clouds and provide frameworks, suggestions, and case studies to guide your own decision-making. Overcoming the challenge of low utilisation of highly advanced tools. What’s on the horizon for the industry in 2017?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Conductor

DECEMBER 3, 2019

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. So we went in search of a tool that could help quantify our efforts, and that tool was Conductor.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . Traditional attribution methods don't paint the full picture; in a MMAGlobal case study , researchers found there is almost no correlation between click-through rate and sales. It’s too simplistic. .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

ClearVoice

JUNE 20, 2022

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Long-form informative articles cater to potential leads who do “informational” search queries on Google. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52