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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

How can search marketers use techniques like testing and keyword match types to improve results? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. My take: Go back to the drawing boards and brainstorm with your R&D, engineering, sales and marketing people to make a list of problems that existed and are solved by your offerings. How can you accomplish all that?

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.

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Humans of Marketing: Cameron Muir

Conductor

For our Humans of Marketing series, Cameron spoke to us about his successes, his inspirations, and his biggest piece of advice — “don’t deny the data.”. Christine: I’d love to start at the very beginning, because that’s a very good place to start, and ask you what got you into marketing. I was doing product marketing.

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Humans of Marketing: Tyler Brewer

Conductor

Christine: How did you get started in marketing? So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. This conversation has been edited for length and clarity.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . The modern marketer's technology stack removes the need for analytics guesswork. Source ). . Section Topics.

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Top 25 Content Types for Inbound Marketing

ClearVoice

What do content marketing and inbound marketing have in common? From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. Both rely on great content to work.