Kaon

AUGUST 23, 2017

Kaon Interactive President and CEO Gavin Finn recently met with Editor and Contributor Colin Barry from VentureFizz , a digital platform for technology, entrepreneurship and career inspiration in Boston, Mass. Kaon Interactive – Creating Engaging Customer Experiences With AR and VR. Colin was impressed.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Lead Forensics

DECEMBER 8, 2023

Sales lead notifications: Immediate alerts for potential sales opportunities. What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Behavior analysis: Understand user behavior, from pageviews to interactions.

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. What has Google said? Why we care. What’s new? Get MarTech! In your inbox.

Features 95

Features Google Ads ROAS 95

Go Beyond SEO

JUNE 9, 2021

If you haven’t already jumped on the Google My Business bandwagon, now’s the time. Leaving a Google My Business profile unclaimed (psst: even if you’re virtual) is like leaving an entire host of free marketing opportunities on the table and willingly ignoring their existence…and you know better than that. 90 percent. 90 percent.

Google 88

Google Ideal Customer Profiles Business Lead Scoring 88

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Crafting Conversational Content One of the fundamental shifts brought about by voice search is how people interact with search engines.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Promotional values, such as “free shipping” or “sale” are forbidden. Type is a catch-all that can be modeled to fit in numerous different circumstances.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. In October 2023, Search Engine Journal wrote the following about Google’s deprecation plans. We can’t pretend that Google will do everything in its power to protect your privacy. “So it begins.”

Google 52

Google Privacy Lead Ranking Intent 52

Directive Agency

OCTOBER 26, 2023

What Is Google Ads’ “Enhanced Conversions”? Enhanced conversions is Google’s answer to third-party data depreciation and the need for better first-party customer data. Google leverages the behavior of observed groups to predict the behavior of unobserved groups, all without identifying specific individuals.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team. How inappropriate!

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. It measures interactions (“events”), not visits. Google didn’t help itself or its users by wrapping all this in a UI which, to use a technical term, “Sucks.”

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Pricing 102

Webbiquity

AUGUST 30, 2022

As Larry Kim has famously said , the best place to hide a body is page two of Google. But if you’ve got pages showing up on page two of Google for target keyword terms, those results present an opportunity. Be sure to include your target keyword phrase in all relevant spots using the interactive on-page SEO guide.

Keywords 347

Keywords Tactics SEO Tagging 347

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. Setting Up Your Google Analytics Account.

Marketing Analytics Tools 132

Marketing Analytics Tools Analytics Google Conversion 132

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Startup Tools for Sales. Close is a contact relationship management system built specifically for sales times.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Thankfully, there are a few actionable tips (some easier than others) to take in order to set up lead tracking in Google analytics. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Convert

DECEMBER 17, 2020

Mapping out how your app links and interacts with third parties will be key. Google Chrome Web Store. Privacy requirements will soon impact app makers on Google platforms too. Come next year, Google Chrome extensions will require more details on the data collected, as per Google’s new set of policies.

Privacy 105

Privacy Privacy Policies Google Ad brokers 105

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Google 77

Google Lead Ranking Lead Scoring Paid Search Agency 77

ClearVoice

JUNE 12, 2023

A lack of visibility could cause your business to miss out on leads and sales. As the biggest search engine in the world, most businesses have some type of Google review strategy in place. Google reviews matter, but there are lots of other places your business should establish a presence on. Interactions appear for public view.

Google 52

Google Lead Scoring Lead Ranking Ideal Customer Profiles 52

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. It also happens to be interactive, which gives it yet another edge (more on that in a minute). Affiliate sales support independent publishing.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 87

Paid Search Agency Google Ads CTR 87

Brightedge

NOVEMBER 20, 2020

In order to maximize visibility and increase your opportunity to ranking well, it’s important to own your local listing, otherwise known as a Google My Business page. Claiming your business profile using Google My Business. A business profile can be added to Google by anyone. Interacting with consumers on Google My Business.

Google 72

Google Business Ideal Customer Profiles CTR 72

ANNUITAS

FEBRUARY 13, 2024

. “[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. That’s a strong statement, but reflects the prevailing winds. How did we get here?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging. So what do these Marketing Cloud updates mean for you?

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Kaon

JUNE 21, 2017

Want to learn more about how Kaon AR® and Kaon VR® can accelerate your marketing and sales efforts? Visit our website and contact us for a demo today!

Trade Show 113

Trade Show Google Video Marketing B2B Sales 113

Marketing Insider Group

JANUARY 2, 2024

While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships. Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords. Backlinks are a huge authority signal for Google.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Webbiquity

AUGUST 1, 2023

Share relevant and compelling content, and interact with social media users who engage with the posts. Fresh Content Google loves fresh content. Affiliate sales support independent publishing One of the largest and most effective syndicators is Aggregage. Here are 12 of the top directory sites to get listed on. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

MAY 30, 2023

Revisit your mission statement and values to determine your larger business goals, such as increasing sales, attracting more customers, building brand awareness, or improving customer retention. Reviews: Encourage customers to leave reviews on your website and other public platforms like Yelp or Google. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Use their smartwatch to make a payment via Google Pay.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

JANUARY 29, 2024

Step 3: Work Out the Dollar Amount for What You Got in Return If your content is working well, it’ll generate leads that turn into sales. Other times, that process takes longer and the relationship between content and sales isn’t as direct. Engagement : Enhancing interaction with the target audience.

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. These technologies enable the bot to continuously learn from user interactions, improving its ability to provide accurate responses and anticipate user needs over time.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? This leads us neatly on to… Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52