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B2B Lead Management Market Heats Up

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4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. Laura Posted by: Laura Folio | April 17, 2008 at 04:54 PM Laura, speaking of interactive, two-way dialog, this string is great! Here’s the problem. Lots of stuff, huh?

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