Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Recent research has shown that people are twice as likely to interact with companies over social media for customer support purposes as for marketing. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. Do you agree?”. Make it Personal. Only people can post content. URL shortening services like Bit.ly

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MAY 25, 2010

And as we know, Google loves blogs. When I pass people in the hall, I’ll ask if they had any recent customer interactions that were interesting,” he says. As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. Cahill approaches his job with a reporter’s eye.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

DECEMBER 9, 2011

When he arrived at Texas Health four years ago, most social networks and even Google’s Gmail were locked down. People are learning to treat each other as people instead of titles, and that improves the quality of interaction. One thing that distinguishes Ed Marx from a lot of other CIOs is that he isn’t addicted to control.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

SEPTEMBER 6, 2011

If Google did that, Congress would be holding hearings. In essence, Klout treats every social network the same and all interactions equally, she said. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. This linkage fundamentally undermines the quality of the service.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 16, 2012

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. ” Getting health care providers to interact social is a big challenge. Participants can then interact through avatars to transfer knowledge and discuss. Interesting evolution from traditional e-mail in-box. .

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. There’s a strong subtext of the need to make interactions more meaningful and personal and for brands to unleash their people to speak as themselves. I agree completely.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JUNE 24, 2010

In order to do ROI right, you need to track every customer contact, not just interactions with the sales force. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago.

ROI 50

ROI Paid Content Social Marketing Webcast 50