Remove interactive

Everything Technology Marketing

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5 Steps to B2B Marketing Success

Everything Technology Marketing

Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Also add how you want to get your information to your audience - how will they find you.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Are your buyers frequenting certain online communities, are they searching Google with specific keyword and phrases, do they subscribe to your newsletters? Are you building specific calls to action into your content to drive prospects to your next piece of content or interaction with you?