Digital B2B Marketing

OCTOBER 18, 2011

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. A New Interaction Layer Rather than tweet buttons and comment boxes on each page, sharing and commenting will be integrated into browsers or OSs.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

AUGUST 30, 2011

It is important to remember the interaction with your sales team, one-to-one, will have a tremendous impact on your woozle, but it is not the only factor. Every team member must reflect these values in their interactions. The buying process in some businesses is clearly defined, but it is not rational.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

MAY 31, 2012

Even fewer (6%) are willing to do so for an “interactive presentation,” and the numbers are even lower for other formats, including white papers. A quick Google Street View check confirmed the salon was across the street and the phone number was in the window! The phone number was for a salon on the same street.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

SEPTEMBER 6, 2012

Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Every piece of content and interaction should lead to another one. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. This is an area that many marketers are still overlooking.

Work Management 100

Work Management Content Marketing Wikipedia Marketing Management 100

Digital B2B Marketing

MARCH 31, 2011

A personal example: When I joined Babcock & Jenkins, one of the first things I did was sign up again for IAB SmartBrief , a great daily information source on interactive advertising. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. They got this right, love it!

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

DECEMBER 6, 2012

It will arrive when consumers least expect it, when their attention is focused for the content or interaction they expect. Google Glasses have the potential to make the billboards of Minority Report a reality, even in the most crowded environments (and even without a physical billboard of any sort).

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

MARCH 1, 2011

Also, content downloads and interactions are a good indication that you are reaching an audience that is interested in your category and what you are offering. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals?

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100