Biznology

MAY 10, 2013

If Google has it their way listening will become a thing of the past. Now, Google doesn’t always get its way, but they do more than most. Well, it can happen (to some degree) and if it did happen that would mean it’s a good thing for Google but possibly quite disruptive (in a bad way) to the rest of us. Huh, you ask?

Google 80

Google Ethics Internet Marketing Mobile Marketing 80

Biznology

DECEMBER 21, 2020

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. The online world is becoming a more nefarious place by the day, and Google is doing everything it can to protect the digital audience. Here’s what you should know.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

MAY 6, 2021

A full 33 percent of the more than 36,000 businesses surveyed said that COVID changed their processes for interacting with customers. In other words, they are doing more interacting with customers via online channels. Data set #2: Google’s “A Year in Lockdown Trends.” Source: Google A Year in Lockdown Trends.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Biznology

MARCH 29, 2018

Progressive web apps are an up-and-coming technology that responds quickly to user interactions with smooth animation and works for every user regardless of browser choice. Late in 2016, Google announced that it would no longer index websites based on their desktop sites, but based on mobile sites. Mobile-first indexing is a must.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

FEBRUARY 16, 2012

Yesterday, we talked about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site. Image via Wikipedia.

Google 80

Google Conversion Wikipedia Sales Qualified Leads 80

Biznology

JANUARY 21, 2013

Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Image via CrunchBase. An SEO Boost. The Downsides.

SEO 80

SEO Google SERP CTR 80

Biznology

JANUARY 4, 2018

“Motion provides meaning,” according to Google ‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos. Motion is where the eye goes and the mind follows.

Video Marketing 153

Video Marketing Business Storytelling Mobile Marketing 153

Biznology

OCTOBER 27, 2010

But the venerable old Yellow Pages does have some distinct advantages over Google that have not been exploited, which I've shared with several regional Yellow Pages companies over the years. So, what advantages could the Yellow Pages possibly have over Google? And, even better, Google can't do it. The nerve of them!)

Google 80

Google Paid Search Agency Advertising Agencies Internet Marketing 80

Biznology

NOVEMBER 4, 2010

I am seeing this with Google's Place Pages. The trouble is that the obsession with rankings often overshadows the other useful business reasons to optimize a Place Page in Google. They have a general idea of what they want and they are asking for Google to sort through the entire group of options and make sense of too much information.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

Biznology

MARCH 9, 2021

Interactive Video. Businesses have become so dependent on Zoom, Google Hangouts, and the like, the “Zoom fatigue” is a more common than the common cold. Among trends they see taking off in 2021 are these: 1. Social Media Video. Videos that respond to viewer input (e.g., choose your own path, take a quiz, click-to-buy). Live Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Biznology

JANUARY 13, 2011

We often sing the praises of Google for its role in the development of the modern day commercial Internet and really one of the only well-functioning areas of the current economy. Dear Google, Thank you Google for all of your good work but now it's time to grow up. 1) Remove this listing from Google Maps. That's it.

Google 80

Google Planning Paid Search Agency Internet Marketing 80

Biznology

APRIL 1, 2020

Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? Google Cloud offers GSuite customers an enhanced version of Hangouts. Interactive Video. Here are some useful resources you may not have run across. Web conferencing.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

JANUARY 10, 2022

Advances in Natural Language Processing and related AI technologies provide the possibility of such interactions. Reducing the “Google tax.” ” Google remains the most important source of traffic for most websites, especially for the generic terms that are critical to attracting people who don’t know you.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

DECEMBER 7, 2017

To improve your website’s ranking, you need to get users to stay on your site and interact with your content. Bing and Google both take page-loading speed into consideration when ranking websites. Experts believe Google takes readability into account as it ranks websites. Optimize your images.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? The Internet expanded computing to the network and now Microsoft confronts the new giants of Google, Facebook, and Amazon. Google is also adapting, with 67% of its digital ad revenue coming from mobile in 2017. Lesson for leaders.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Biznology

AUGUST 7, 2017

Five of six most valuable companies in the world are tech leaders: Apple , Alphabet ( Google ), Microsoft , Amazon , and Facebook. 21st-century publishing platforms evolve two-way, interactive, always-on interactions. They embedding Active Knowledge content and actionable options inside every interaction.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Don’t (or Do) Compare My PR Campaign to Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

FEBRUARY 15, 2021

Ideally, your first interaction with a prospective contact should not be an invitation to connect, says Casey Hall , Principal at Lumberjack Media. “You Avoid cookie-cutter invitation messages like “I’m trying to grow my network” or “I notice we’re in the same industry,” says Jeremy Woolf , fractional CMO. Craft each message afresh.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

SEPTEMBER 18, 2017

With two-way interactions during use, your vendors also know the quality level you want, and they learn the improvements you need during use. Marketing’s role changes as much as the business when customer interactions spread to every touchpoint in the connected consumption life cycle, with constantly great customer experiences required.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

AUGUST 21, 2017

Of the 14 platforms with a billion-users, Google and Facebook own 11 of them. How will your company win against the billion-user platforms, AI’s and voice bots from Google, Facebook, Amazon, Microsoft and Apple? This may be your last chance to win today’s only real race, to capture the fast-arriving digital infrastructure.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Focus on engagement: Social media is a great way for your start-up to interact with its current and prospective customers.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

APRIL 6, 2017

Traditionally, office workers are segregated by cubicles, a structure that reinforces individualism and discourages interaction. Co-working spaces are a move towards modernity, which is why progressive companies like Google , Facebook , and Apple are adopting them. Introduces avenues for collaboration. Encourages office automation.

Lead Scoring 153

Lead Scoring Lead Ranking Efficiency Design 153

Biznology

JUNE 6, 2018

Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions. – Preserve a record of all interactions with a prospect. – No conversion signal to Google Analytics or AdWords. The challenge is to keep all this interaction straight.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

DECEMBER 4, 2017

Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? This people-first roadmap is designed to expand digital wealth and take back the lead from Facebook and Google. Lesson for leaders. Tech-driven change is accelerating.

Work Management 134

Work Management Lead Ranking Class Marketing Management 134

Biznology

JANUARY 7, 2021

Example: Each time a customer tells you they’re satisfied with your product/service, send them a link to your Google account so they can tell the world how great they think you are. Once all the strengths are identified, the goal is to build upon and maximize the strengths. Weaknesses. Now, look at the internal weaknesses.

Small Business Marketing 197

Small Business Marketing SWOT Planning Process 197

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” The death of social interaction isn’t happening to just you. But is the additional effort worth the return? Sound familiar?

Social Media 150

Social Media Activities Organization Media 150

Biznology

DECEMBER 21, 2016

You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Instead, title your headline “You’re Missing Out: 5 Ways to Improve Your Google Search Rating.” Social media is interactive, and this interactivity is one of the reasons people love using social media so much. Ask questions.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

SEPTEMBER 6, 2017

Interactive tech talk: Tech talks, webinars, and other recorded presentations almost always scatter valuable and interesting ideas amongst a lot of stuff (like speaker introductions) that is, well, not so interesting. A Google search for personalized video will turn up lots of options.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

MARCH 22, 2017

Analytics — Google Analytics (free). The key with checklists is that they are subject to change based on interactivity and the focus of each social channel. Use my Google Doc or pull out a piece of paper to start penning what you think should be on each checklist. Nothing fancy. Link shortener — Bit.ly or Linkis (free).

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

OCTOBER 16, 2017

It is always “present” and “on” and fully interactive whenever we are. On the receiving side these are interactive streamed sources. They can be enjoyed as an interactive digital background or by flipping between them. “Physical reality” isn’t run like an on/off digital device.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

JULY 9, 2020

The major downside of running a remote organization is that you miss out on a lot of the real human interaction you get from an office setting. These subtle interactions help develop a culture within the workplace, improves rapport, and strengthens relationships. So, can you actually run a successful and completely remote company?

Organization 104

Organization Work Management Skype Acquisitions 104

Biznology

JANUARY 15, 2018

This vision is clear: A digital Earth will change how you and I interact, how we all connect and achieve more. Will Google , Facebook , Amazon , Microsoft , and Apple devour the whole world’s wealth? We must build a digital Earth with superior personal and global abilities beyond anything we have imagined.

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

MAY 20, 2019

The tech giants—Amazon, Apple, Google, Facebook, Microsoft—are pouring billions into AI research and coming out with smart products that are slowly taking over the home and evolving into something … short of true AIs. Same with Apple’s Siri, Google Assistant and Microsoft Cortana on your smartphone. But mistakes happen.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

AUGUST 28, 2017

You will never win by competing with Google , Facebook , and the advertising tech industry. From focusing your company on areas where Google, Facebook, and ad tech are the world’s best experts, to starting a new paradigm business then scaling it as it develops traction with consumers. Think “breakout”.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

AUGUST 25, 2020

We rely on numbers to analyze successful and the not so successful interactions we have with our website visitors and customers, and we trust a range of analytics tools to tell us where things have gone wrong and how we can make it right. The main culprit in so many of those unsuccessful interactions? Your checkout process.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

OCTOBER 19, 2016

I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times , gifted more than a million subscribers with Google Cardboard. Google cardboard may be a low-tech solution for a high-tech smart phone. That was in November 2015.

Enterprise Management 80

Enterprise Management B2B Marketing Work Management Marketing Management 80