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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Elevating Search Quality with Interaction to Next Paint (INP)

Brightedge

This week, Google is introducing a change to Core Web Vitals , notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). Core Web Vitals: The Foundation of User-Friendly SEO A couple years ago, Google began rolling out its Page Experience update.

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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

That’s where Google Analytics 4 (GA4) comes in. GA4, short for Google Analytics 4, is Google’s analytics platform. Whether you’ve been using Google’s analytics tools for B2B marketing in the past or just beginning to look into your options, it’s not too late to get on board and benefit from the significant upgrades GA4 offers.

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Why Google Magi Will Force You to Rethink Search

Marketing Insider Group

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

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Google Maps Brings A New Level Of Interactivity To Your Journey via @sejournal, @MattGSouthern

Search Engine Journal

See how Google is using AI to create a more intuitive and interactive map experience with immersive view, AR navigation, and features for EV drivers. The post Google Maps Brings A New Level Of Interactivity To Your Journey appeared first on Search Engine Journal.

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

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An Overview Of Lead Generation with Google Ad Lead Form Asset

NuSpark Consulting

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. User Interaction : When users interact with an ad containing a lead form, they can choose to submit their contact information.