Oktopost

SEPTEMBER 12, 2023

The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business.

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Intent Data Lead Gen Intent Lead Ranking 124

NetLine

JANUARY 30, 2024

When we introduced INTENTIVE , our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.

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Intent CTR Intent Data Intent Signal 52

SalesIntel

JANUARY 21, 2022

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Impactful pay-per-click (PPC) keywords are about more than selecting popular words, they’re about understanding user intent and behavior patterns to create a meaningful connection.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 106

Cost Per Click Google Optimization CPC 106

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. You’re capturing intent right at the source. Go to the campaign where you want to collect leads.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. You’re capturing intent right at the source. Go to the campaign where you want to collect leads.

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Lead Generation Sales Qualified Leads Google Ads 130

NetLine

MARCH 27, 2023

Enter Sandman The mere mention of Google can either excite or terrify B2B marketers. It’s this knowledge that looms over the industry; and prepared or not, Google will eventually make one of the most significant decisions in its storied history: Deprecate third-party cookies. In fact, what you want to be is more…intentional.

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

BOP Design

JULY 20, 2021

When brainstorming about keywords to target, the focus should always be on buying intent. What Is Buying Intent? Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service. Test on Google Ads. Long-Tail Keywords.

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Keywords Intent Buy SEO 118

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

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Buyer Intent Intent Data Intent Work Management 62

Heinz Marketing

DECEMBER 15, 2021

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. How to leverage intent data.

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Intent Data Intent Lead Ranking B2B Marketing 117

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Paid Search Agency Ads Google Marketing Analytics Tools 89

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Purchase Intent Top of Funnel Purchase Intent 59

Sharpspring

AUGUST 10, 2021

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.

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Intent Planning Tips Long Tail Marketing 115

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

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Paid Search Agency SEO Allocation Google 107

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? Intent Data Is Nothing New.

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Intent Data Intent Lead Ranking Lead Scoring 122

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. What has Google said? Why we care. What’s new?

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Features Google Ads ROAS 97

Stevens & Tate

JANUARY 20, 2023

It’s why Google AdWords continues to be popular with advertisers. Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google.

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Adwords Cost per Acquisition Display Intent 85

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. With this kind of insight, organizations can design online experiences that are sending individuals towards having a meaningful conversation with sales.

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Intent Data Intent Top of Funnel Marketing Automation Services 111

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. But when you pair intent data with exegraphics?

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Intent Data Intent Ideal Customer Profiles Intent Signal 78

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Table of Contents What is B2B intent data? What is B2B intent data? What is B2B intent data?

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Oktopost

MAY 23, 2022

But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data?

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Intent Paid Search Agency Allocation Marketing Budget 88

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? This means that if more than 0.3%

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

NuSpark Consulting

DECEMBER 18, 2017

Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales. As the Internet has matured and Google has increasingly served up the answer to just about every question that has popped into our minds, B2B buyers have become more empowered.

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Buyer Intent Intent ROI Buying Cycle 211

Marketing Insider Group

APRIL 10, 2023

digital retail sales. And sellers using Fulfillment by Amazon logistics services sacrifice nearly half the revenue from each sale. Even if you do use Amazon as a sales channel, it’s probably not your only one (or even the most important). Query efficiency” is a high-level measure of search intent. ecommerce market.

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PPC Paid Content eCommerce Allocation 283

Oktopost

SEPTEMBER 12, 2023

The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business.

Intent Data 62

Intent Data Lead Gen Intent Lead Ranking 62

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

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Intent Data Intent Buy B2B Thought Leadership 98

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. In October 2023, Search Engine Journal wrote the following about Google’s deprecation plans. We can’t pretend that Google will do everything in its power to protect your privacy. “So it begins.”

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Google Privacy Lead Ranking Intent 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

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Intent Data Intent Top of Funnel Intent Signal 92

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. These leads are perfect for your sales team because they’re already hot! Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads. What Is Intent Data? Why Is Intent Data Important for Marketers?

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Intent Data Intent DemandBase Account Based Marketing 98

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? With tools like Google Analytics, web tracking also enables you to use cookies to track specific users and IP addresses within your company’s website platform. With intent data, you can. What Is Intent Data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

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SEO SERP Conversion Eye-Tracking 161

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. What are the Different Types of Featured Snippets?

Features 165

Features Google B2B Marketing Top of Funnel 165

seo.co

MARCH 5, 2021

The key is matching your content to the intent of users on the internet. Understanding Search Intent as it Relates to SEO. Search intent can be categorized in two ways. If a person googles hot sauce, your company may come up with the results. Google Algorithms and Why Search Intent Matters. Informational.

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Intent SEO Top of Funnel Content 69