Google and Intent - B2B Marketing Zone

Why Is B2B Marketing So Hyper?

Marketing Interactions

JULY 25, 2021

Just ask Google. These articles go on to make their case by defining traditional personalization as including elements such as name, company, industry in communications, where hyper-personalization takes into consideration behavioral activity and engagement data to interpret intent and hone messaging. Begging for unearned attention.

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A Review of B2B Content Operations Strategy Benchmarks

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MAY 23, 2018

Oh, I have logins to the systems, Google Docs, Slack, and Chatter. To be valued as a corporate asset, rather than viewed as a cost center, marketers need the visibility that allows for a holistic view of the entire content ecosystem and how the experiences they create with content impact the momentum and intent to purchase of their buyers.

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Marketing Interactions

Why Is B2B Marketing So Hyper?

A Review of B2B Content Operations Strategy Benchmarks

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