article thumbnail

A B2B Sales Rep’s Guide to Selling to the C Level

Zoominfo

new facilities, legislation changes, third-quarter earnings) that create opportunities for lead generation or otherwise indicate a person or company has a need for your product. Dow Jones, Google Alerts, InsideView, and SalesFuel are a few valuable resources for identifying important trigger events. Leverage trigger events.

B2B Sales 190
article thumbnail

A B2B Sales Rep’s Guide to Selling to the C-Suite

Zoominfo

new facilities, legislation changes, third-quarter earnings) that create opportunities for lead generation or otherwise indicate a person or company has a need for your product. Dow Jones, Google Alerts, InsideView, and SalesFuel are a few valuable resources for identifying important trigger events. Leverage trigger events.

B2B Sales 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Data Will Eat the World

Engagio

Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — How does Google return the best search results? But starting in the mid-2000s, companies began to use data to help prioritize time on the hottest leads (e.g., lead scoring). I’d argue they are actually data companies.

article thumbnail

A B2B Sales Rep’s Guide to Meeting with the C-Level

Zoominfo

new facilities, legislation changes, third-quarter earnings) that create opportunities for lead generation or otherwise indicate a person or company has a need for your product. Dow Jones, Google Alerts, InsideView, and SalesFuel are a few valuable resources for identifying important trigger events. Leverage trigger events.

B2B Sales 165
article thumbnail

How to Use Trigger Events for More and Better Leads

markempa

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . Marketers often believe they solve the issue of clients being further in their purchase process by driving more early-stage leads to sales. Think about it. .

article thumbnail

Open season on CRMs?: Friday’s Daily Brief

Martech

Yes, maybe it needs to record deal closings, but the process that leads up to that should take place largely elsewhere — in sales enablement tools which sit on top of the CRM, in something like Oracle’s new Fusion Marketing offering, or -— according to Terminus -— in a CDP. Zylotech will now operate as the Terminus Customer Data Platform.

article thumbnail

A B2B Sales Rep’s Guide to Selling to the C-Level

Zoominfo

new facilities, legislation changes, third-quarter earnings) that create opportunities for lead generation or otherwise indicate a person or company has a need for your product. Dow Jones, Google Alerts, InsideView, and SalesFuel are a few valuable resources for identifying important trigger events. Leverage trigger events.

B2B Sales 100