Biznology

OCTOBER 14, 2013

This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

APRIL 7, 2015

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

APRIL 9, 2018

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. SEO based on keyword research is the first step in responding to this need. Content is keyword. Like this post?

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

SEPTEMBER 25, 2014

Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. Many writers are operating on outdated SEO information (such as keyword density/stuffing) that can actually harm your site. Let them go wild with keyphrase research and review their strategy. Easy, right?

SEO 80

SEO Google Training Webinar Metrics 80

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. And its cost is going down, as more marketing automation systems bake the functionality into their systems. Upgrade your lead qualification.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Instead, make it a point to find and share information that your customers want and need to see. This strategy will fail; it provides no value to followers.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

DECEMBER 7, 2017

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Optimize your images.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

MARCH 7, 2018

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. The straightforward information in a positioning statement seems like a good place to start. Neither did we.

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Biznology

AUGUST 22, 2013

The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. It is generally accepted that competitive markets fail due to four basic reasons: market power, incomplete information, externalities and public goods. Cover via Amazon.

Amazon 80

Amazon Google Pricing Price 80

Biznology

FEBRUARY 3, 2021

Nothing beats market research for getting actionable data. As with most things, market research can be as straightforward or as complex as you like. If the thought of a full-on market research study overwhelms you, start off slowly. Start with a simple and short online survey, using something like Google Forms or SurveyMonkey.

Buyer Personas 129

Buyer Personas Customer Surveys Training Differentiation 129

Biznology

NOVEMBER 4, 2010

I am seeing this with Google's Place Pages. The trouble is that the obsession with rankings often overshadows the other useful business reasons to optimize a Place Page in Google. They have a general idea of what they want and they are asking for Google to sort through the entire group of options and make sense of too much information.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( 96% of consumers have searched for product information from their mobile device. 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. Research Gate ). Research Gate ). GE Capitol ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

SEPTEMBER 6, 2017

You can increase the credibility of a straight testimonial by providing additional information about the customer’s application. All would benefit from clickable enticing chapter headings that summarize topics covered and allow the viewer instant access to information she cares about.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

NOVEMBER 25, 2019

Essential aspects of marketing and advertising and even customer service have always been extremely hands-on and took a lot of work—especially if you have taken the time to get your app into a number of app stores across a number of platforms such as Apple iOS and Google Android. At least for me. I didn’t know.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

OCTOBER 7, 2011

So why am I not like many others and jumping up and down about Google’s supposed domination of the online space? There are just a few reasons why I am more than cool with Google’s position in the marketplace: It works (most of the time). Why would I when I can get Google Docs for free? If it wasn’t Google. :

Google 80

Google Adsense Adwords Loyalty 80

Biznology

OCTOBER 3, 2012

How can a lawyer explain Google Bowling? So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors. I don’t know how much legal research they did to get that number.

Copyright 80

Copyright DMCA Google Act-On 80

Biznology

JUNE 7, 2017

Even if you have shocking information to impart, let the content speak for itself. Inbound links can build your credibility, increase brand visibility, and improve your Google rankings. Probably not—unless a major university or organization has conducted research to back up your claim. Nonexistent Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

FEBRUARY 15, 2021

Add an informative graphic to your profile background. Do at least a bit of research about your target connection, to make your note relevant. “I Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . When setting up your profile. Use a professional headshot.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

DECEMBER 29, 2017

As interest grows, so will marketing departments focus on how to deliver consistent, informative, and enjoyable experiences—online and off—to customers and prospects. They are now responsible for researching and influencing 65% of purchase decisions, and in 13% they are the decision-makers themselves. We need to be on their wavelength.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

SEPTEMBER 15, 2021

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant. What are Amazon, Apple, and Google doing with the data they are gathering?

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Biznology

SEPTEMBER 10, 2010

I am writing this post on Wednesday which is the same day that Google announced it's new Google Instant search interface. Then there has been the protector of all things Google, Matt Cutts , calling for people to calm down, stop running wild in the streets and not turn off the new Google toy in a "knee jerk reaction.".

Google 80

Google Internet Marketing SEO Search Marketing 80

Biznology

OCTOBER 28, 2010

Perhaps even more importantly, they can search for information in situations they never could before, such as research at the point of sale. One of the most underutilized tools in this new local Internet marketing game is the Google Place Page. Google Place Pages are just that. Powerful stuff. Why not fill that gap?

Google 80

Google Paid Search Agency Marketing Analytics Tools B2B 80

Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. It’s a common misconception that whenever Google releases a new update – be it Panda or Penguin – SEO becomes more complicated. If your business website isn’t mobile-friendly, you will struggle to be found on Google. billion in 2020.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

APRIL 20, 2017

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers. Incentivize participation in this sort of information collection.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

AUGUST 30, 2017

But remember, unless you have permission from the person who initially asked the question, don’t include their name or any identifying information. However, the transcript from a fast, 15-minute interview would be 1,500 words or more of tasty, informative content. 2 hours (research and writing). Time spent: 1.5-2

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

JULY 12, 2019

Insightful research and prudent positioning will make a brand “special” in the eyes (and hearts) of their target customers, offering a meaningful promise, a credible reason to believe this promise and a competitive edge. Perhaps the biggest challenge of a recognizable brand is Google.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Today, Google prioritizes the quality and relevancy of your website.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

MAY 13, 2020

Matter can be analyzed and studied, research can be performed, we can measure, gather data, analytics, and metrics. The output helps businesses feel safer in making informed decisions and taking calculated risks. Case in point, mindfulness and meditation ? long considered spirituality practices ?

Thought Leadership 104

Thought Leadership Case Studies Lead Scoring Lead Ranking 104

Biznology

JUNE 8, 2018

They did the keyword research. Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. They built the content. And they still can’t get ranked. What’s wrong with SEO?

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

JUNE 6, 2018

And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. – No conversion signal to Google Analytics or AdWords. Worse, information gets stuck in an air gap when a lead becomes a customer. You likely depend upon CRM software to run your entire business. Chat-Based Hub.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). My team built a first-of-its-kind Watson-powered keyword research tool. We get keyword data from Google , and we organize it into topics for our topic taxonomy.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

MARCH 1, 2019

In general, millennials use fewer sources of information than their colleagues. It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. 97% watch tech-related videos.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

DECEMBER 21, 2016

You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Research shows that images draw emotion. You also need to give enough information so that readers know what they are going to discover. Instead, title your headline “You’re Missing Out: 5 Ways to Improve Your Google Search Rating.”

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

NOVEMBER 23, 2016

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

MAY 25, 2016

It’s all about learning how to build and optimize owned content properties to intercept more of the audience in their information journeys, and ultimately help them become loyal clients. This has huge implications for keyword research and audience targeting. For example, try Googling “Cloud Mobile” and “Mobile Cloud.”

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

NOVEMBER 18, 2016

And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Search is a critical piece.

Paid Search Agency 80

Paid Search Agency Keywords Landing Pages Privacy 80

Biznology

MAY 4, 2016

The SEO researched the keyphrases, inserted them, and took the copy live. They live a life of programming, research and metrics. “We’re adding these words because Google needs to see them.” As I discussed in my previous post , keyphrase research is still important. If so, you’re not the only one.

SEO 80

SEO Paid Search Agency Training Advertising Agencies 80