The Effective Marketer

JANUARY 31, 2012

Fully automatic feeds publish to a social media platform without any human intervention. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Automation encourages publishers to over communicate. Redundancy.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. What information is required before leads are passed to sales? But why is that this fight on lead quality continues?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2012

A big consideration, one that is so important that Google now uses loading speed as a ranking factor. Publishing. Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Social Sharing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Following Drucker’s advice, you should first identify what type of meeting is needed, since different meetings require different kinds of preparation.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

NOVEMBER 19, 2013

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. STIR is a custom magazine that is published three times a year, aimed at residential and commercial interior designers and architects.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. STIR is a custom magazine that is published three times a year, aimed at residential and commercial interior designers and architects.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100