The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. Note: In some cases you may create what I call a “competitor profile” which is NOT a battle card per se. in an effort to give a 360 degree view of the competitor as a company.

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2013 B2B Content Marketing Awards

The Effective Marketer

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. The video profiles a fiber-importer and retailer that hires local women in Nepal and India to recycle fabrics into yarn. Runner-Up : Makino Inc.,

BtoB 100
article thumbnail

2013 B2B Content Marketing Awards

The Effective Marketer

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. The video profiles a fiber-importer and retailer that hires local women in Nepal and India to recycle fabrics into yarn. Runner-Up : Makino Inc.,

BtoB 100