21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012. Are you lost in a sea of inexplicable acronyms?
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. If you advertise on a site like Google, you’ll pay based on the number of times a visitor clicks on your ad. or Bing.
Best Cool SEO Tools of 2011
MARCH 1, 2012
Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.
SEO & Blogging = a Match Made in Heaven?
MAY 26, 2014
listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! How do you get your website to the top of SERPs? Content freshness is a key Google ranking factor. Sites that blog often, particularly on trending topics, tend to have a higher PageRank and appear in results pages often for queries. Have you heard the term?
Search Term Glossary
NOVEMBER 8, 2012
Search Engine Results Page (SERP) The results of user search queries, shown as the result of each engine’s complex ranking algorithms. PageRank A measure of page authority, as developed by Google, based on a logarithmic scale that accounts for the number and quality of external backlinks pointing at a site. Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. View Original Article