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| | HUBSPOT
DECEMBER 12, 2011 40 Essential SEO Terms Marketers Should Know [Glossary]
Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Conversion Form - A form through which you collect information about your site visitor. Collecting contact information helps you follow up with these leads. link from another site will improve your SEO, especially if that site has a high PageRank. Directory and Dmoz.
| | CLIENT BRIDGE
NOVEMBER 8, 2012 Search Term Glossary
Search Engine Results Page (SERP) The results of user search queries, shown as the result of each engine’s complex ranking algorithms. PageRank A measure of page authority, as developed by Google, based on a logarithmic scale that accounts for the number and quality of external backlinks pointing at a site. Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. View Original Article
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| | WEBBIQUITY
MARCH 1, 2012 Best Cool SEO Tools of 2011
Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.
| | DIANNA HUFF - B2B MARCOM
APRIL 4, 2010 Consider Users When Adding PDFs to your B2B Website
Adding a PDF, such as a brochure, white paper, or e-book, to a B2B Website makes sense: PDFs are relatively easy to download, they keep highly graphical information intact, and instead of coding a new page of content, you simply link to the file. Yes, Google does index PDF files. Cutts doesn’t address whether PDFs pass PageRank. However, PDFs do have a few disadvantages.
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