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21 Decoded SEO Terms Everyone Should Know

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Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012. Are you lost in a sea of inexplicable acronyms?

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A Small Biz Guide to Digital Marketing Acronyms

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Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. If you advertise on a site like Google, you’ll pay based on the number of times a visitor clicks on your ad. or Bing.

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Best Cool SEO Tools of 2011


Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.

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SEO & Blogging = a Match Made in Heaven?


listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! How do you get your website to the top of SERPs? Content freshness is a key Google ranking factor. Sites that blog often, particularly on trending topics, tend to have a higher PageRank and appear in results pages often for queries. Have you heard the term?


12 SEO Experts Weigh In on SEO 2014 Predictions

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2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality.  With the advent of 100% (not provided) from Google, SEOs are moving away from optimizing pages for queries and toward creating content for audiences, built on topics. How are your own SEO priorities changing?

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40 Essential SEO Terms Marketers Should Know [Glossary]


Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Conversion Form - A form through which you collect information about your site visitor. Collecting contact information helps you follow up with these leads. link from another site will improve your SEO, especially if that site has a high PageRank. Directory and Dmoz.

25 On-Page SEO Keystones to ALWAYS consider


That aside, new information is likely to be more relevant—that’s how Google sees it —and is therefore more likely to show up in search. Sites that link out (with optimized links) to other credible and relevant websites are perceived by Google and users as offering more value. Also, consider that dofollow links can ‘leak’ PageRank. 7. That’s what Google thinks, too.

Search Term Glossary

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Search Engine Results Page (SERP) The results of user search queries, shown as the result of each engine’s complex ranking algorithms. PageRank A measure of page authority, as developed by Google, based on a logarithmic scale that accounts for the number and quality of external backlinks pointing at a site. Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. View Original Article