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21 Decoded SEO Terms Everyone Should Know

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Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012. Are you lost in a sea of inexplicable acronyms?

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40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)


Despite constant change on the search landscape—personalization, localization, Caffeine, Google Instant— SEO is not dead , not even close. Social Networking Becoming More Important For Google SERPS! Bill Gassett explains how Google is incorporating social signals into search results. What Does Google Social Search Mean for SEO? Post on Google Buzz. Hell no.

A Small Biz Guide to Digital Marketing Acronyms

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Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. If you advertise on a site like Google, you’ll pay based on the number of times a visitor clicks on your ad. or Bing.

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Best Cool SEO Tools of 2011


Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.

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Best Cool SEO Tools of 2010


Google AdWords Keyword Tool ) and fee-based (i.e., The highest score goes to… R.I.P. Google Keyword Tool. Marty Weintraub delivers a blog eulogy for Google’s free AdWords Keyword tool, which wasn’t killed so much as neutered in October 2010, and suggests four alternatives including WordStream. Top 6 Best SEO Tools for Google Chrome by Daily SEO Tip.

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25 On-Page SEO Keystones to ALWAYS consider


That aside, new information is likely to be more relevant—that’s how Google sees it —and is therefore more likely to show up in search. Sites that link out (with optimized links) to other credible and relevant websites are perceived by Google and users as offering more value. Also, consider that dofollow links can ‘leak’ PageRank. 7. That’s what Google thinks, too.

Search Term Glossary

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Search Engine Results Page (SERP) The results of user search queries, shown as the result of each engine’s complex ranking algorithms. PageRank A measure of page authority, as developed by Google, based on a logarithmic scale that accounts for the number and quality of external backlinks pointing at a site. Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. View Original Article