21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012. Are you lost in a sea of inexplicable acronyms?
SEO for B2B in 2017 – What Do You Need to Know?
NOVEMBER 9, 2016
Even with this change in SERP layout, local search can assist in creatively and successfully reaching the right audience for your business in the coming year. B2B companies should definitely leverage schema in the coming year to make local contact information, media, ecommerce platforms, and news/press releases even more visible to the public eye. the short answer is YES.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. If you advertise on a site like Google, you’ll pay based on the number of times a visitor clicks on your ad. or Bing.
Best Cool SEO Tools of 2011
MARCH 1, 2012
2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. With the advent of 100% (not provided) from Google, SEOs are moving away from optimizing pages for queries and toward creating content for audiences, built on topics. How are your own SEO priorities changing?
Search Term Glossary
NOVEMBER 8, 2012
Search Engine Results Page (SERP) The results of user search queries, shown as the result of each engine’s complex ranking algorithms. PageRank A measure of page authority, as developed by Google, based on a logarithmic scale that accounts for the number and quality of external backlinks pointing at a site. Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. View Original Article