Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation
Martech
FEBRUARY 5, 2024
The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Financial details have not been disclosed. CMA report.
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