Paul Gillin

DECEMBER 12, 2013

What could possibly unseat Google as the king of the Web? Sales complains that marketing gives them lousy leads while marketers charge that sales wouldn’t know a good lead is it bit them on the nose. Improve lead quality and a lot of the bad karma disappears. Social is the Future of Search (Profitecture Blog).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

AUGUST 30, 2013

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. The world’s two most valuable brands – Apple and Google – are considered world-class.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Don’t lead with a sales pitch. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. The other 90% is informational and advisory.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 25, 2012

Each company matches its offer to its goal, whether it’s a free trial, information or downloadable assets like ringtones. If you lead with your wall, you’re missing an opportunity. Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. Tip #2: Make your offer shareable.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 16, 2012

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. The IBM Customer Experience Suite is aimed at making it as easy as possible to reach mobile customers, deliver engaging experiences and apply analytics for informed decision-making. Now you have those statistics instantly.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

To the uninitiated, it’s a cacophony of voices sharing mostly useless information. Instead of relying on just one channel for information, you tap into the collective reports of many. However, even that small number can unleash a breathtaking amount of information. Then tweet follow-up information as you receive it.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50