The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. Include complete contact information for your company. (I’d

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

JUNE 26, 2013

This is critically important: ensure that the thank you/confirmation page, confirmation email, and reminder emails all have a clear, easy-to-use, and prominent icon or link that enables the reader to add the Webinar to his/her Outlook/Google/iCal calendar. Add More Detail. Use Action-Oriented Language. Comments welcome.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JANUARY 24, 2017

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Link to a custom landing page that includes more information (what, where, when) and “add to calendar” links for any scheduled demos, presentations, and networking events at the show. Signatures can be an extremely effective (and free!)

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

JANUARY 25, 2012

No “For more information …” Make the reward specific and tangible. Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Here are 7 tips that can make a difference: 1. Include a clear, specific call to action. ”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis. Make the requirements simple: say, a 200-300 word article every 6 weeks.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

OCTOBER 10, 2013

This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. Most companies market Webinars in terms of how the information can impact the prospect’s business: “Hear how Customer X used Software Y to increase revenue …”. When actually, nothing could be further from the truth.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Lead Scoring Personalization 100

The Point

SEPTEMBER 23, 2015

Just make sure that the blog post provides information of value on its own merits (that is, the reader learns something even without accessing the full content). But be careful – some experts claim that the technique can be subject to penalty by Google if they believe it represents an attempt to “ manipulate links to your site ”.).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

JULY 13, 2012

Here’s why: The very nature of Twitter and Facebook means that followers are used to seeing a wide variety of content, precisely as you describe: some if it self-promotional, but much of it informational, or commentary, or sharing of third party content that we think our readers will find relevant or interesting or even humorous.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JUNE 27, 2012

Make that newsletter or blog the offer in your next campaign, and sell it just like you would any other informational offer like a white paper or Webinar – by promoting the value of the content, and by describing what the reader will learn/gain by becoming a subscriber. Do you broadcast a monthly newsletter to your database?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

FEBRUARY 16, 2017

Add the offer to the ad rotation in your Google AdWords campaign. Lessons learned in one channel – a copy test on LinkedIn, for example – can inform and optimize the campaign elsewhere. Let’s say you have access to a new analyst report in which your solution is featured prominently.

Email Marketing 223

Email Marketing Campaigns Banner Ads Work Management 223

The Point

JANUARY 30, 2018

Define who you are, what you do, and why it matters, validate those points, and ensure that everything you communicate into the market, from a Google Ad to a sales script, is based fundamentally on that same, consensus message. Good content that provides clear, compelling information on how to solve a business problem generally wins.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168