The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. The internet is your best friend for finding a trove of information about competitors. My process is the following: 1. Structure. 2.

SWOT 63

2013 B2B Content Marketing Awards

The Effective Marketer

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. Informative, well written content is strong and because it is features on Forbes.com is gains even more credibility and authority. Category: Integrated. Winner : Xerox Corp., Category: Blog.

The Danger of Automatic Feeds in Social Media

The Effective Marketer

For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Facebook to provide in-depth information on its products and solicit feedback. Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. Automatic feeds come in two flavors. Semi-automatic feeds require intervention.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Making content easy for the reader to obtain and consume makes all the difference: Site loading speed. A big consideration, one that is so important that Google now uses loading speed as a ranking factor. Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. There are no shortcuts, either. Shortcuts to avoid include things such as –. On-page usability factors.

Paper 65

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement.

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. The problem is finding the right one. Please share!

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Slides should be available for download soon here. billion emails sent. like Dan’s presentation for its brevity and focus on key action items based on solid data. Test them, see if they work, then be the judge.

how to use social media - lessons from ama digital conference

The Effective Marketer

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The guy really knows his stuff. United States License.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. of marketing legend.

The Networker's Dream

The Effective Marketer

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

This is often the most important piece of information of the whole presentation. 2. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. You may have to add supporting information either before or after the chart. This is often the most important piece of information of the whole presentation. 2.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz. Sales? What is it for?

because you can't beat free marketing training

The Effective Marketer

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Rand’s presentation is engaging and full of great information. You have placed a good information on your blog. Welldone! But it is not.

inbound marketing training for free

The Effective Marketer

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Pretty amazing that it was a free week of packed information. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. conference.

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

People don’t want more information, they want better information ”. Responses to Copywriting That Sells: Powerful Copy is Easier than You Think 519studio says: July 6, 2009 at 7:45 am Hi Thanks for the nice information. Writing powerful, attention grabbing copy that will help you sell is another story. usually Copywriting that sells. This is your goal. Gotta love her for that.

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free stuff that sells. maybe.

The Effective Marketer

And if you do a simple Google search, you’ll find tons of other free stuff that does not require registration. Going back to the Inbound Marketing University, what I liked about their registration process is that it was painless, they ask minimum information and so far only relevant emails about the course have been sent. Maybe. Effective marketing is about generating sales.

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

Reply Raphael Honkanen says: February 2, 2010 at 1:31 pm Very good text. I’ve found your site via Yahoo and I’m really happy about the information you provide in your posts. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. appealed to me.

tools of the trade: webinars and online presentations

The Effective Marketer

Thing of the following: -           When should a new session / room / webinar (the terminology varies according to the platform) be reserved? -           How will registrants get login information? Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). All rights reserved.

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

The principle of communicating also applies to ensuring the marketing manager gives the necessary information to others in the company to get their jobs done. Sales, finance, operations, shipping, each department manager needs specific information that will help them do their jobs. Marketing, after all, affects every part of the organization. Like Be the first to like this post.

Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

The easiest way to ensure you won’t forget to add the meeting to your calendar and at the same time get all the detailed information that came in the email right there when you need it is to transform the email itself in the outlook calendar item. MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program.

effective marketer principle 7: run productive meetings

The Effective Marketer

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Why are we meeting? problem.

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team? Until there’s a clear “owner”, a task won’t get done.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. know which half."

Killed By Powerpoint « The Effective Marketer

The Effective Marketer

When used effectively, PPT can be a great help in conveying information, telling a story, and engaging the audience. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? An interesting article sent to me (thanks, Z.)

don't forget your company history

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking. How can a company’s history be used effectively?

how good a boss are you really?

The Effective Marketer

Insider information is always good when planning your next career move! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Good A Boss Are You Really? If you want to see how you (or your new boss) stack against top technology CEO’s, check out Glassdoor.com for an interesting ranking. Like Be the first to like this post.

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better time management with smart calendars

The Effective Marketer

Seth Godin says there are three types of meetings:   Information: designed to inform Discussion: where the leader wants feedback Permission: where the other side has the power to say ‘yes’ or ‘no’   Although I think he simplified a bit (I can think of at least 3 other types that are not covered there, but that’s a post for another time), I get his point. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. This will help you in two ways.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. know which half."

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. This is an economic imperative for a company built on: a) collecting personal information that can be turned into ads and b) finding ways to have you spend more time on their sites so you can see those ads. And it is). And it is).

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Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I don’t mean a brand identity. mean Eric Wittlake, as a person, does not exist on Google+.

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. know which half."

3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan

B2B Marketing Insider

Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? The post 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan appeared first on Marketing Insider Group. Marketing Strategy

Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Google is holding us back.

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. If You Want to Produce Video Content You Need to Join Google+. Isn’t that interesting?