LeadSloth
FEBRUARY 17, 2010
With the right technology you can incorporate information from various online sources, so sales people are better prepared when they make the first call. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Intra-company Collaboration. Conclusion.
LeadSloth
AUGUST 4, 2009
After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
FEBRUARY 10, 2010
But what exactly do they want to do with that information? I’d love to have Google Analytics for Marketing Analytics. I’ve seen some promising products, like YouCalc and GoodData (a client of mine), but it’s not as easy and comprehensive as Google Analytics is for Web Analytics. Optimize marketing budget.
LeadSloth
AUGUST 11, 2009
Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns?
LeadSloth
JANUARY 12, 2010
1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)
Expert insights. Personalized for you.
100 
Let's personalize your content