Cintell

DECEMBER 28, 2015

When it comes to B2B marketing, his expertise is understanding how people consume information online. 2) understanding how people consume information online. We share personas, or information about our buyers with the rest of our company by keeping it easily accessible. Buyer personas are becoming more and more critical.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

NOVEMBER 9, 2015

We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer. Shocker – it is not always Google. Then, I like to dig deeper when they answer.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

OCTOBER 23, 2017

These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement. Your buyer personas will inform social advertisements that allow you to find customers based on their demographics and interests. Use personas to inform strategy.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166